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Best Sony Black Friday deals in 2021

Best Sony Black Friday deals

Had your eye on a shiny new Sony? You're in luck – the best Sony Black Friday deals are happening right now!

No matter whether you're looking to invest in one of the best Sony cameras, purchase a new Sony lens or even upgrade your smartphone to one of the best Sony phones, the Sony Black Friday deals are in full swing. We'll even be keeping our eyes peeled for some Playstation 5 deals as well for the avid gamers out there. 

Where will I find the best Sony Black Friday deals?

If you're looking for the best Sony Black Friday deals, then we'd recommend bookmarking this page and checking back every so often. This is because we'll be rounding up the best Sony deals as soon as we see them and posting them right here. However, you can also check out some of the current deals running at retailers such as B&H and Adorama below. 

• Amazon - Early Black Friday up to 22% off Sony lenses
• Adorama:
Deals on Sony cameras, consoles & electronics
• B&H Photo Video: Up to $500 off Sony cameras
• Best Buy:  Save on TVs, laptops, appliances and more
• Walmart: Save money on a new Sony camera body
Target:  save $200 on Sony 4K panels
• Amazon: Check availability for the Playstation 5 here

Best Sony Black Friday deals: Cameras

Sony A7R IV body (V2) - £$2,99 (was $3,498.0)

Sony A7R IV body (V2) - £$2,99 (was $3,498.0)
Save $500
on Sony's highest resolution full frame camera ever. With its 61MP sensor, the A7R IV captures huge amounts of detail, but it's also a speed demon with 10fps continuous shooting, and can shoot 4K video too.
US DEAL

Sony A7 III with 28-70mm lens -  $1,998 (was $2,198)

Sony A7 III with 28-70mm lens -  $1,998 (was $2,198)
Save $200
on the celebrated Sony A7 III, the powerful yet affordable full frame camera that's won fans amongst filmmakers and photographers alike. With its 24MP sensor, the A7 III can shoot 4K video and 10fps bursts, and the 28-70mm kit lens is a practical and affordable companion.
US DEAL

Sony A7R IV - $2,889 (was $3,334)

Sony A7R IV - $2,889 (was $3,334)
SAVE $445
With a 61MP back-illuminated CMOS sensor that's capable of shooting up to 10 frames per second, as well as 4K HDR video with 15-stops of dynamic range, this is a crazy price for Sony's powerhouse.
US DEAL

Save $100 on the Sony ZV-1 - $648 (was $748)

Save $100 on the Sony ZV-1 - $648 (was $748)
SAVE $100
That's a great deal on what we reckon is one of the best compact vlogging cameras you can get – and the ZV-1 is also perfect for travel. Not only that, this deal includes a shoulder bag and a 32GB memory card – amazing!
US DEAL

Sony A7R III – $1,998 (was $2,798)

Sony A7R III – $1,998 (was $2,798)
Save $800
The A7R III is a few years old now, but it's still a hugely powerful high-res camera with a 42.4MP sensor, 4K video and 10fps burst shooting.
US DEAL

Best Sony Black Friday deals: Lenses

Sony FE 35mm f/1.8 - $648 (was $748)

Sony FE 35mm f/1.8 - $648 (was $748)
SAVE $100
 Fast and compact, this 35mm F1.8 provides a wide-angle solution for your full-frame E-mount camera. Boasting a maximum aperture of f/1.8 it is a great option for working in low-light conditions.
US DEAL

Sony FE 24mm f/1.4 GM - $1,298 (was $1,398)

Sony FE 24mm f/1.4 GM - $1,298 (was $1,398)
SAVE $100
This favoured focal length is an externally versatile lens that's best suited to street, landscape, nature and cityscape photography. Equipped with a maximum aperture of F1.4, this lens can handle low-light conditions and increases control over depth of field.
US DEAL

Sony FE 85mm F1.8 - $548 (was $599)

Sony FE 85mm F1.8 - $548 (was $599)
SAVE $51
Capture beautiful portraits with this compact and lightweight full-frame E mount prime. With its fast F1.8 aperture this lens delivers outstanding sharpness and excellent bokeh, even in low light conditions.
US DEAL  

Sony FE 16-35mm f/2.8 GM - $1,998 (was $2,198)

Sony FE 16-35mm f/2.8 GM - $1,998 (was $2,198)
SAVE $200
This fast wide-angle zoom is part of Sony's esteemed G Master series. With its constant F2.8 aperture it produces great results in low-light conditions.
US DEAL

Sony FE 24-105mm f/4 G OSS - $1,098 (was $1,398)

Sony FE 24-105mm f/4 G OSS - $1,098 (was $1,398)
SAVE $300
Designed for versatility, this wide-angle to short telephoto zoom incorporates Sony's Optical SteadyShot image stabilization and is the perfect match for aspiring documentary filmmakers or sports photographers.
US DEAL

Rokinon 24, 35, 50, 85mm T1.5 Cine DS Lens Bundle - $1,596 (was $2,246)

Rokinon 24, 35, 50, 85mm T1.5 Cine DS Lens Bundle - $1,596 (was $2,246)
SAVE $650 Upgrade, utilize and improve your videography with full cine lenses with this amazing Rokinon lens bundle from B&H.
US DEAL

Laowa 15mm f/2 FE Zero-D - $749.00 (was $849)

Laowa 15mm f/2 FE Zero-D - $749.00 (was $849)
SAVE $100 (12%)
The Laowa 15mm f/2 FE Zero-D is currently the widest f/2 rectilinear lens on the market and is available in various mounts from Canon RF, Leica L, Nikon Z and Sony E Mount.
US DEAL

Amazon Sony lens sale: up to 22% off select Sony prime and zoom lenses

Sony FE 70-200mm f/2.8 GM OSS - $2,298 (was $2,609.18)

Sony FE 70-200mm f/2.8 GM OSS - $2,298 (was $2,609.18)

SAVE $311.18 The 70-200mm f/2.8 is the go-to telephoto zoom for the professional photographer. This Gold Master Sony model is a perfect companion for those using the A7 family of full-frame mirrorless cameras.
US DEAL

Sony FE 24-70mm f/2.8 GM – $1,798 (was $2,198)

Sony FE 24-70mm f/2.8 GM – $1,798 (was $2,198)
SAVE $400
This "trinity lens" is the standard zoom that every photographer lusts after. Ideal for everything from landscapes to portraiture, it's an essential for every bag.
US DEAL

Sony FE 90mm f/2.8 Macro G OSS – $998 (was $1,098)

Sony FE 90mm f/2.8 Macro G OSS – $998 (was $1,098)
SAVE $100
One of the most versatile optics around, this 90mm f/2.8 lens is tailor-made for both kinds of close-ups: perfect portraiture and magnificent macro!
US DEAL

Best Sony Black Friday deals: Televisions

Sony Bravia XR A80J 55" TV – $1,399.99 (was $1,799.99)

Sony Bravia XR A80J 55" TV – $1,399.99 (was $1,799.99)
SAVE $400
This smart Sony 4K OLED 55-incher boasts deep contrast and rich colors, with Google Assistant for voice control and Apple Airplay 2 compatibility for streaming.
US DEAL

Sony Bravia XR A80J 65" TV – $1,799.99 (was $2,299.99)

Sony Bravia XR A80J 65" TV – $1,799.99 (was $2,299.99)
Save $500
Want to go bigger? The 65-inch version of the  Bravia XR A80J has all the same tricks as its smaller sibling, but with another 10 inches of screen size.
US DEAL

Best Sony Black Friday deals: Headphones

Sony WH-1000XM4 - $248 (was $348 now)

Sony WH-1000XM4 - $248 (was $348 now)
SAVE $100 Wireless over the ear noise-cancelling headphones, with great sound quality and decent battery life.
US DEAL

Best Sony Black Friday deals: PlayStation 5

Sony PlayStation 5s are, once again, rare as rocking horse poop this holiday season. What constitutes a great deal may not be an actual saving, but just the fact that one is in stock and available! 

Our PlayStation 5 stock and price-checking widget below should give you a fighting chance of spotting stock when it becomes available – and maybe even help you save a little cash at the same time: 

When is Black Friday 2021?

The official date for Black Friday 2021 is 26 November, though some of the best Sony Black Friday deals have appeared before then – and don't forget that Cyber Monday is just a few days after Black Friday on 29 November – and then we'll still have the regular Christmas savings to look forward to after that!

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-Phot0: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.