PENdemic? Olympus' entry level cameras could be discontinued in favor of pro kit

PENdemic? Olympus' entry level cameras could be discontinued in favor of pro kit

A new report suggests that Olympus' entry level bodies, such as the PEN E-PL series, might be discontinued in order to focus on the professional  product line once new owner JIP assumes control.

This would mean that perennially popular, but presumably less profitable, bodies like the Olympus PEN E-PL10 would be phased out in favor of flagship cameras like the Olympus OM-D E-M1 Mark III

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.