It's the Canon lens everyone wants – and it's £260 off for Prime Day!

It's the Canon lens everyone wants – and it's £260 off for Prime Day!
(Image credit: Amazon)

If you you can only have one lens, it should be a 24-70mm – the versatile, all-purpose 'standard zoom' lens that can cover you for most shooting situations. 

Well, if you're a Canon owner then you're in luck, as this is one of the best Prime Day camera deals on offer right now: the Canon EF 24-70mm f/4L IS USM is just £629 – a massive £261 saving on its £890 price tag!

Canon EF 24-70mm f/4L IS USM | was £889.99 | now £629
Save £260.99

Canon EF 24-70mm f/4L IS USM | was £889.99 | now £629
Save £260.99
The must-have focal length for every photographer, this L-series lens is weather-sealed and has stabilization for rock-solid shots even with no tripod.

One of the best standard zoom lenses around, the Canon EF 24-70mm f/4L IS USM gives you a jack-of-all-trades focal range that covers you from wide-angle to light-tele shooting, giving you the scope to shoot landscapes, street photography, portraits and everything in-between. Best of all, it gives native performance on RF-mount cameras such as the Canon EOS R and Canon EOS R5 if you have the mount adapter.

While the f/2.8 'trinity' version of this lens is the one coveted by pros, there are a lot of advantages to this f/4 option – not least the price, but also size and weight. Unless you really need the faster aperture for subject separation or low light shooting, f/4 will be more than enough; in fact, for anyone shooting landscapes in particular, there's no point paying extra for the f/2.8 as you'll be stopping down anyway!  

Read more: 

Best Canon lenses
Best Canon standard zoom lenses
Canon EOS R review
Canon EOS R5 review

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.