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It's the Canon lens everyone wants – and it's £260 off for Prime Day!

It's the Canon lens everyone wants – and it's £260 off for Prime Day!
(Image credit: Amazon)

If you you can only have one lens, it should be a 24-70mm – the versatile, all-purpose 'standard zoom' lens that can cover you for most shooting situations. 

Well, if you're a Canon owner then you're in luck, as this is one of the best Prime Day camera deals (opens in new tab) on offer right now: the Canon EF 24-70mm f/4L IS USM is just £629 (opens in new tab) – a massive £261 saving on its £890 price tag!

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Canon EF 24-70mm f/4L IS USM | was £889.99 | now £629 (opens in new tab)
Save £260.99
The must-have focal length for every photographer, this L-series lens is weather-sealed and has stabilization for rock-solid shots even with no tripod.

One of the best standard zoom lenses (opens in new tab) around, the Canon EF 24-70mm f/4L IS USM gives you a jack-of-all-trades focal range that covers you from wide-angle to light-tele shooting, giving you the scope to shoot landscapes, street photography, portraits and everything in-between. Best of all, it gives native performance on RF-mount cameras such as the Canon EOS R (opens in new tab) and Canon EOS R5 (opens in new tab) if you have the mount adapter.

While the f/2.8 'trinity' version of this lens is the one coveted by pros, there are a lot of advantages to this f/4 option – not least the price, but also size and weight. Unless you really need the faster aperture for subject separation or low light shooting, f/4 will be more than enough; in fact, for anyone shooting landscapes in particular, there's no point paying extra for the f/2.8 as you'll be stopping down anyway!  

Read more: 

Best Canon lenses
(opens in new tab)Best Canon standard zoom lenses (opens in new tab)
Canon EOS R review (opens in new tab)
Canon EOS R5 review (opens in new tab)

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.