The answer may not satisfy some, but it is simple: this camera is small yet mighty. It punches well above its weight. It's not big but it is clever. And other such clichés.
Olympus PEN E-P7 + lens | £799.99
Buy at Amazon Small enough to fit a pocket, powerful enough to print for a wall. The E-P7 packs a beautiful mono shooting mode, superb stabilization, 4K video and a 180° flip screen.
Why do I love the Olympus PEN E-P7 so much? You can read my love letter of a review but, in short, it's one of the smallest, sleekest bodies on the market. More importantly, though, so are its lenses. While APS-C, and even full frame bodies, can be small, their optics will never be as small as they can be on a Micro Four Thirds system.
Take the M.Zuiko 14-42mm EZ Pancake lens: it's the size of a pocket tin of Vaseline, yet I think it's the best pancake lens ever made. I always bring along a prime, but I shoot 90% of my E-P7 shots on it.
The flippy-down selfie screen makes this a great option for when I want to take a selfie with better quality than my phone. And I can even control the camera from my phone, for remote shooting or triggering, then zip my photos back to it via Wi-Fi in an instant. It's a genuinely viable replacement for the immediacy of my phone camera.
But it doesn't compromise on quality. Is there as much detail or dynamic range or depth of field as there is on my Canon EOS R5? No. But I don't need there to be. Photos from this camera are more than good enough for double-page spreads in magazines. And they're certainly more than good enough for Instagram and Facebook.
If I only get to keep one camera for the rest of my days, it's this. And I love it so much that, for just £799.99, I'm seriously thinking about buying the gorgeous white one!
Take a look at the best Cyber Monday camera deals for more great offers. The E-P7 is one of the best Micro Four Thirds cameras, so check out the best Micro Four Thirds lenses – many of which are the best Olympus lenses (OM System).