Fujifilm just can’t keep up with popular demand

Fujifilm X-S20 digital camera
(Image credit: Gareth Bevan / Digital Camera World)

Fujifilm is on fire and just can’t seem to make enough cameras and lenses to meet the pent-up demand. The latest newly announced products from Fujifilm – the Fujifilm X-S20 and the Fujifilm XF 8mm f/3.5 R WR – are the most recent Fujifilm products where popular demand is outstripping supply.

As noticed by Digital Camera Info – Fujifilm's store in Japan has added stock notices to both products suggesting that some preorders now might not be filled by the release date of June 29. The statement from Fujifilm regarding the X-S20 reads (translated): 

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.