Trends have made Fujifilm exceptionally popular – but the Fujifilm X-T30 II is actually the brand's best-selling mirrorless on Amazon

Fujifilm X-T30 II
(Image credit: Rod Lawton/Digital Camera World)

The viral popularity of the Fujifilm X100VI has bled into the brand's other cameras, making cameras like the X-M5 and GFX100RF similarly hard to find. But the highest-ranking Fujifilm camera on Amazon’s list of best-selling mirrorless cameras surprised me: The Fujifilm X-T30 II.

Introduced in 2021, the Fujifilm X-T30 II is an entry-level mirrorless camera that still maintains Fujifilm's beloved retro look. The $899 / £799 price point puts the camera close to the coveted X-M5, a compact vlogging-focused budget mirrorless camera that’s hard to find in stock without a waitlist.

Price is likely why the X-T30 II is currently the top-ranked Fujifilm on Amazon’s list of best-selling mirrorless cameras, slotting in at number 14. Fujifilm makes better cameras, but the X-T30 II has a lot to offer for the price point. Budget cameras seem to dominate Amazon’s camera best seller lists, with the budget Canon EOS R50 taking the current number one spot.

Fujifilm X-T30 II

(Image credit: Rod Lawton/Digital Camera World)

The trendy X-M5 and X-T30 II share the same 26.1MP resolution. The X-M5 is the more compact camera body, but the larger design gives the X-T30 II space for a viewfinder and built-in flash. Despite being larger, the X-T30 II is a few grams lighter than the X-M5, at 329g (11.6 oz) compared to 355g (12.5 oz).

Despite being a budget-friendly option, the X-T30 II still offers an impressive 30 fps burst speed, although that’s limited to just 17 shots when shooting RAW. The X-T30 II lacks the 6K specs of the X-M5, but where the X-M5 is designed as a vlogging hybrid, the X-T30 II is more of a stills-first camera.

The X-T30 II is an older camera – the newer X-T50 upgrades to a much higher 40MP resolution. But with its age comes a more affordable price point, with the X-T30 II selling for slightly more than the X-M5. Photographers with a bigger budget can find stabilization, weather-sealing, and dual card slots as well as higher resolutions and faster speeds among Fujifilm’s pricier models.

With the age of the X-T30 II, however, I suspect the stock of the camera won’t last too long. Fujifilm’s US website doesn’t list it in stock, although several retailers list some availability.

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Before you decide if the X-T30 II is the right camera for you, compare the X-T30 II vs the X-T50. Or, browse the best Fujifilm cameras.

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Hillary K. Grigonis
US Editor

With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot.

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