Canon is firing back at the Nikon Z30 with a rival vlogging camera

Canon EOS M50 Mark II
(Image credit: Canon)

Canon wants you to forget the Nikon Z30, because according to the rumor mill it is readying its own "vlogging camera" for release later this year – potentially the recently speculated Canon EOS R100. 

The Big N has made waves with its newly minted Nikon Z30 (opens in new tab) – a mirrorless APS-C camera that omits an electronic viewfinder and caters to the needs of vloggers and content creators. 

• Want the best camera camera for vlogging, without the wait? (opens in new tab) 

Now that Canon has officially introduced APS-C bodies to the EOS R series, in the shape of the Canon EOS R7 (opens in new tab) and Canon EOS R10 (opens in new tab), its next release will reportedly be a cropped sensor vlogging camera that will challenge the Z30 head-on.

"Nikon announced the Nikon Z30 Z-mount camera targeting vloggers and people that want a small camera body. Canon will be releasing a similar camera sometime this year," reported (opens in new tab) Canon Rumors.

"It could be the rumored Canon EOS R100, but we have long said that Canon would release an RF-mount APS-C camera with a similar form factor as the EOS M6 Mark II, which is a logical next step for Canon." 

This would indeed be a logical move for the manufacturer. While the Canon EOS M6 Mark II (opens in new tab) is a great camera, it seems to have been discontinued (opens in new tab) in a number of territories as Canon adjusts its strategy with the EOS M line.

By releasing a replacement for the M6 Mark II, with a similar form factor but using the RF mount, it would enable Canon to update a viable product that never found an audience with the EF-M mount, while also bringing to market a specifically vlogging-oriented body – which is lacking in the EOS R ecosystem.

Canon Rumors further reports that the new camera could launch alongside the rumored Canon RF 15-30mm f/3.5-5.6 IS STM – which, with a compact design and 24-48mm equivalent focal length, would be an alternative to the Canon RF-S 18-45mm f/4.5-6.3 IS STM kit lens.

Read more: 

Canon rumors
(opens in new tab)Canon EOS R7 review (opens in new tab)
Canon EOS R10 review (opens in new tab)
Best Canon RF lenses (opens in new tab)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.