Canon is firing back at the Nikon Z30 with a rival vlogging camera

Canon EOS M50 Mark II
(Image credit: Canon)

Canon wants you to forget the Nikon Z30, because according to the rumor mill it is readying its own "vlogging camera" for release later this year – potentially the recently speculated Canon EOS R100. 

The Big N has made waves with its newly minted Nikon Z30 – a mirrorless APS-C camera that omits an electronic viewfinder and caters to the needs of vloggers and content creators. 

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Now that Canon has officially introduced APS-C bodies to the EOS R series, in the shape of the Canon EOS R7 and Canon EOS R10, its next release will reportedly be a cropped sensor vlogging camera that will challenge the Z30 head-on.

"Nikon announced the Nikon Z30 Z-mount camera targeting vloggers and people that want a small camera body. Canon will be releasing a similar camera sometime this year," reported Canon Rumors.

"It could be the rumored Canon EOS R100, but we have long said that Canon would release an RF-mount APS-C camera with a similar form factor as the EOS M6 Mark II, which is a logical next step for Canon." 

This would indeed be a logical move for the manufacturer. While the Canon EOS M6 Mark II is a great camera, it seems to have been discontinued in a number of territories as Canon adjusts its strategy with the EOS M line.

By releasing a replacement for the M6 Mark II, with a similar form factor but using the RF mount, it would enable Canon to update a viable product that never found an audience with the EF-M mount, while also bringing to market a specifically vlogging-oriented body – which is lacking in the EOS R ecosystem.

Canon Rumors further reports that the new camera could launch alongside the rumored Canon RF 15-30mm f/3.5-5.6 IS STM – which, with a compact design and 24-48mm equivalent focal length, would be an alternative to the Canon RF-S 18-45mm f/4.5-6.3 IS STM kit lens.

Read more: 

Canon rumors
Canon EOS R7 review
Canon EOS R10 review
Best Canon RF lenses

James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.