Amazon's Prime Day has become one of the biggest sales in the retail calendar- and this year it will be longer than ever. In recent years it has lasted two days in most places… but this year it will last for four days. The dates for Prime Day 2025 have just been announced will be July 8-11.
This 96--hour marathon of camera deals will see a series of discounts on a wide variety of photographic products, including cameras, lenses, tripods, filters and more. You'll also find some of the best laptops, best camera phones and best tablets on sale too.
Amazon Prime Day always brings big discounts on Amazon's own products, including Blink, Ring, Echo, Kindle and Fire TV – so make sure to keep a keen eye out for a spectacular deal on these tech products. But we will be trawling through all the best offers when they go live, to pick out what we are be best offers for photographers and videomakers.
If you can't wait until November for Black Friday, Amazon Prime Day is the perfect way to get the shiny new camera product you've been eyeing up for a great discount. However, remember that Prime Day 2025 is only open to Amazon Prime members, so make sure to sign up for a membership (or a free trial) if you haven't already.
When will Amazon Prime Day 2025 deals go live?
The Amazon Prime Day 2025 event to last for 96 hours, finishing on Tuesday at midnight - Pacific Time if you are in the US, and BST in the UK . In Australia, where they have had a longer Prime Day sale, the event will now run for seven days - from July 8-14).
The July sales event will be held in 20 different countries: Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.
However, not all of the deals go live at the same time, with some only going live a few hours before Prime Day ends. Some deals started going live earlier, so we'll be constantly checking the best offers and will bring you them as soon as we spot them.
We often find that the best deals can sell out within a matter of minutes – especially when you get a particularly good Amazon Lightning deal. This means that if you spy a good deal, it's worth picking it up as soon as possible before it sells out!
How to make the most of Amazon Prime Day
If you're not an Amazon Prime member, you might be disappointed to learn that you won't be able to access the Prime Day event. However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities.
Instead, why not sign up for a 30-day free trial in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over. If you sign up now, you'll be well within the cancellation period once Prime Day has finished.
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