The best Sony A7 III deals in February 2024

The best Sony A7 III deals (ILCE-7M3)

The best Sony A7 III deals are right here! - this is one of the best full-frame mirrorless cameras around, and though it's now been replaced by the A7 IV, it's still a superb camera to buy.

Built around a stacked 24.2MP Exmor R CMOS sensor and a BIONZ X processing engine, it offers enthusiasts and professionals a range of advanced features that are usually only found on more expensive devices. 

The company claims that the Mark III sensor offers up to 1.5 stops better noise control over the A7 II, as well as 15 stops of dynamic range at low sensitivity levels and more accurate color reproduction too.

A speedy continuous shooting speed of 10fps is possible with both autoexposure and tracking, which makes it highly adept for sports and wildlife use, while the camera’s 5-axis image stabilization system can compensate for up to 5 stops of shake, meaning that sharp handheld shots are easier than ever to achieve.  

Plucked straight from the flagship A9 is the A7 III’s blisteringly quick 4D autofocus system. Touting 693 phase-detection AF points that cover 93% of the frame and 425 contrast-detect AF points, Sony reckons this hybrid focus system is twice as fast as the one inside its predecessor, and can keep pace while tracking tricky subjects with ease.    

Video specs are also very credible. The A7 III boasts internal 4K recording with no pixel binning at 30fps, as well a Full HD shooting at up to 120fps for super-slow-motion output. Inputs for an external microphone and headphones help the user to ensure professional audio capture, while S-Log 3 and Hybrid Log-Gamma profiles are also both supported.  

A slightly larger form factor than its predecessor has also given the well-built A7 III better ergonomics, with space for two SD card slots around the side. Just as welcome is the larger battery, which provides a charge capacity of 710 shots (when using the LCD screen, rather than the viewfinder). Sure, it's not quite up there with pro-level DSLRs, but the fact that it's a significant improvement on the A7 II's 340 shots per charge shows Sony to be making changes where it matters.

Read more: The best mirrorless camerasThe best Sony lenses

Sony A7 III key specs

An excellent all-rounder with key improvements over the Mark II

Model number: ILCE-7M3 **Type:** Mirrorless | Sensor: Full-frame | Megapixels: 24.2MP | Lens mount: Sony E-mount | Screen: 3in tilting touchscreen, 921k dots | Viewfinder: EVF, 2.36m dots | Max burst speed: 10fps | Max video resolution: 4K | User level: Enthusiast

Highly sophisticated AF system
4K video capabilities
Battery life behind pro-DSLR level
Imbalance with larger lenses

Sony A7 vs A7 II vs A7 III: How do they compare?

The best Sony lenses

Best lenses for Sony A7iii

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.