Kodak cameras are making a comeback – long after the public though the brand was killed off by the death of film photography and the arrival of digital imaging.
Kodak's revival has been so strong that earlier this year, it was even the biggest selling camera brand in Japan!
The secret to the success is tied to the fact that simple point-and-shoot cameras have also been making a big comeback in the last year or so – and this is what Kodak has been specializing in. As such, Kodak has been one of the few brands that could meet the demand from those who wanted to turn their back on their smartphone cameras – or wanted a fun photo-taking device for parties and such.
The point-and-shoot camera is where Kodak first made its name over one hundred years ago - "You press the shutter, and we do the rest", George Eastman told the world. And the yellow giant is once again using the point-and-shoot approach to rebuild its name.
Nowadays, most of Kodak's best-selling models are low-cost digital ones - but they do sitll make some simple film cameras too. These five models are probably the ones that are popularizing the Kodak name to a new generation of photographers (and some of them are currently discounted for the Black Friday sales).
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