Most camera companies say that they have confidence in their products. However, Nikon is the first to truly put its money where its mouth is: Nikon yellow is a new program that enables photographers to try the Z50 at home, risk-free, for 30 days!
Available in the USA, the Nikon yellow scheme is something that we wish every camera manufacturer would offer. You can purchase the Nikon Z50 either body only, with the Nikkor Z DX 16-50mm f/3.5-6.3 VR pancake lens, or with the pancake and the Nikkor Z DX 50-250mm f/4.5-6.3 VR telephoto. Try the lot for a whole month and, if you don't like it, just send it back for a full refund.
"We’re so confident that you’ll fall in love with the photos and videos you’ll get with your new mirrorless Z 50 camera, especially when compared to the ones you get with your smartphone, we’ll let you try one at home for 30 days," the company boldly proclaims on the Nikon yellow website.
Not only do you get free expedited shipping, to enjoy the camera in time for the holidays, but return shipping is covered if you don't fall in love with it. "If you decide the Z 50 isn’t for you, no problem. Call us for a prepaid shipping label to send it back for a full refund."
We're already converts to the brilliant APS-C camera, which scored 5 stars in our Nikon Z50 review. However, the opportunity to try it at home (and on shoots!) for a month to see if it actually suits your style is an equally brilliant idea – especially when the price for the Z50 with twin lens kit is just $1,195 with free expedited shipping.
Again, we really wish that more manufacturers would have the confidence in their cameras to offer schemes like this. Admittedly both Canon and Olympus offer 24-hour test drive programs, but they're nothing like as extensive as Nikon yellow.
There are so many systems – such as the highly conceptual Sigma fp – that virtually sell themselves when you actually get them in your hands. The Z50 is one of those cameras, too, so our hat is off to Nikon for having the courage of its convictions!
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