The OIympus OM-D E-M10 Mark III was the top selling camera in Japan last year

Olympus camera with zoom lens
(Image credit: Olympus)

The Olympus OM-D E-M10 Mark III is officially the top-selling camera in Japan for 2020, based on sales figures that have recently been published by retail company BCN+R. 

Publishing data that accounts for approximately 40% of Japan's sales market, BCN+R (via PetaPixel) has regularly remained a useful indicator of Japan's market trends. It also included the nine other cameras that were on the top 10 best-selling cameras list:

• Read more: Best Olympus cameras (opens in new tab)

Olympus OM-D E-M10 Mark III EZ Double Zoom Kit Silver
Canon EOS Kiss M Double Zoom Kit White
Olympus PEN E-PL9 EZ Double Zoom Kit White
Sony a6400 Double Zoom Lens Kit Black
Canon EOS Kiss M Double Zoom Kit Black
Olympus OM-D E-M10 Mark III EZ Double Zoom Kit Black
Sony a6400 Double Zoom Lens Kit Silver
Panasonic LUMIX GF9 Double Lens Kit Orange
Nikon Z 50 Double Zoom Kit
Sony a6100 Double Zoom Lens Kit black

The Canon EOS Kiss M is also known as the Canon EOS M50 (opens in new tab) – and this has been a very popular camera since its release. The Olympus OM-D E-M10 Mark III was able to leapfrog over the EOS M50 and the Sony a6400 (opens in new tab), which were the top two cameras when BCN+R published 2019's data (opens in new tab)

Some consumers may have expected the newer Olympus OM-D E-M10 Mark IV (opens in new tab) to top the list, rather than the older Mark III generation. However, it's apparently not uncommon to see older cameras top these lists, due to the cultural attitude to shopping in Japan. 

In any case, the fact that Olympus could be topping the sales charts in Japan may be a great sign for the new owners of the company (opens in new tab). It may also indicate that loyalty to the brand will continue, regardless of the sale. 

• Read more: Olympus OM-D E-M10 III vs E-M5 III vs E-M1 II (opens in new tab)

Read more:

Best Micro Four Thirds lenses (opens in new tab)
Best Canon EOS M5 deals (opens in new tab)
(opens in new tab)Olympus OM-D E-M10 Mark IV review (opens in new tab)

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Usman Dawood

Usman is a commercial and architectural photographer based in West Yorkshire, who has been working professionally for over seven years. He has also spent over four years as a writer for the biggest photography sites in the world, including Staff Writer for Digital Camera World, senior staff writer for FStoppers, and tech writer for Petapixel. 

With a particular interest in technology developments, high-resolution imaging and the high-end cameras, Usman has been on the cutting edge of camera news as well as writing features about medium format systems and global shutters, and has reviewed some of the latest Leica cameras as well as a tripod that’s even taller than Andre the Giant!