Monitor manufacturer ViewSonic revealed the winners of its third ColorPro Award at a ceremony in London last week.
Themed ‘Breakthrough’, the award is open to entrants around the world and a total of 11,000 works were submitted, across the Photography and Digital Art categories.
The Photography award was won by Alireza Bagheri Sani of Iran, for his image ‘No.3’. Second place went to Callie Chee Yuen Mun from Australia for ‘Unfazed’, with ‘The Priest’ by Andrea Peruzzi of Italy took third place.
Visitors to the event were able to get hands-on time with current and forthcoming ColorPro products, plus listen to talks about the range.
Following its appearance in London, the ColorPro Award show moves on to Taipei in Taiwan, where the shortlisted and winning images will be displayed from 9-11 December.
During the introduction to the presentation in London, ViewSonic explained that ‘Breakthrough’ was a natural evolution from ‘New adventure’, the previous year’s theme.
“As the world seeks full recovery from the pandemic, ‘Breakthrough’ represents overcoming an obstacle and permission for further progress.
“With two times more submissions and three times more countries participating in the contest, this is a great embodiment of a breakthrough.”
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The ColorPro Award has opened another communication channel between the brand and the end user, although Kumar is keen to stress that the competition is not just a marketing opportunity.
“We’re developing a community [with these awards]: we started off with 3,000 entrants, now it’s up to 11,000, and we are learning from what is being fed back to us.
“It’s actually developing and working with a community of creative people, getting feedback from them and working with them, then bringing it back to our business unit in Asia… that is something we really crave. We want their input – it’s vitally important for us.”
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