Profoto has launched the third incarnation of its A-series flashgun/speedlight range. Except they don't call it a flashgun or a speedlight. No, no - the A series is better than even the best flashgun, or at least that's what Profoto would like you to belive. Like the preceding and , the A10 stands out from the flashgun crowd mostly thanks to its 7cm round head that's designed to produce a softer light with a smoother falloff - the overall aim being to avoid the harsh, unflattering flash burst so often associated with a conventional flashgun. The round head is also compatible with a dedicated range of magnetic flash modifiers so you can further tune the light output to suit your subject and setting.
Shh, don't call it a flashgun! It's Profoto's new A10 'on-camera studio light'
![Profoto A10](https://cdn.mos.cms.futurecdn.net/i54cJ9HDAwQtdCt2dy6Pbk-320-80.jpg)
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