Shh, don't call it a flashgun! It's Profoto's new A10 'on-camera studio light'

Profoto A10
(Image credit: Profoto)

Profoto has launched the third incarnation of its A-series flashgun/speedlight range. Except they don't call it a flashgun or a speedlight. No, no - the A series is better than even the best flashgun, or at least that's what Profoto would like you to belive. Like the preceding A1 and A1X, the A10 stands out from the flashgun crowd mostly thanks to its 7cm round head that's designed to produce a softer light with a smoother falloff - the overall aim being to avoid the harsh, unflattering flash burst so often associated with a conventional flashgun. The round head is also compatible with a dedicated range of magnetic flash modifiers so you can further tune the light output to suit your subject and setting.

(Image credit: Profoto)

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Ben Andrews

Ben is the Imaging Labs manager, responsible for all the testing on Digital Camera World and across the entire photography portfolio at Future. Whether he's in the lab testing the sharpness of new lenses, the resolution of the latest image sensors, the zoom range of monster bridge cameras or even the latest camera phones, Ben is our go-to guy for technical insight. He's also the team's man-at-arms when it comes to camera bags, filters, memory cards, and all manner of camera accessories – his lab is a bit like the Batcave of photography! With years of experience trialling and testing kit, he's a human encyclopedia of benchmarks when it comes to recommending the best buys.