Phase One is a high end maker of full-frame medium-format digital camera systems and imaging workflow software and it has announced a strategic software agreement with Fujifilm at Photokina 2018.
Phase One and Fujifilm are collaborating to extend Capture One's software support to Fujifilm's medium format GFX cameras, a vital step in breaking into this high-end photographic market. Phase One's Capture One Fujifilm edition includes support for Fujifilm's film simulation modes.
Capture One is a widely used professional image-editing, tethered shooting, cataloguing, editing and workflow tool. It has native support for more than 500 camera models, offering RAW conversion, image editing and asset management.
In its press release, Phase One has said: "Fujifilm has a distinguished history of engineering innovative colour reproduction in its range of cameras. Thus, the collaboration between Fujifilm and Phase One is a natural development – based upon shared values such as the commitment to colour fidelity to achieve the highest image quality."
Phase One appeared alongside Fujifilm at Photokina 2018 to announce this partnership. Phase One's Vice-President of Software Business, Jan Hyldebrandt-Larsen, has said of the collaboration:
“Phase One has designed Capture One both to inspire photographers and to ensure the best workflow and user experience. We are proud to be working to share with Fujifilm shooters the opportunity to benefit from Capture One’s highly responsive processing engine, unmatched colour handling, precision-editing tools, and seamless tethered support.”
It's clear that both Phase One and Fujifilm have high ambitions for this collaboration, as this will make Capture One's RAW file support available for over 40 Fujifilm models, more than for any other camera maker. As Capture One development continues, the aim is to expand this collaboration further, with tethered support for more Fujifilm models, as well as further software support.
What is Fujifilm Film Simulations?
Fujifilm's Film Simulations aim to represent the colour and tonality of various photographic films in a digital capture.
Currently, the camera has 16 modes available that suit various scenes and subjects. For example, “Provia”, ”Velvia” and ”Astia” reproduce iconic Fujifilm colour-reversal films; “Classic Chrome” conveys the iconic look and feel of photographic magazines from the 1950s; “PRO Neg.Std” and ”PRO Neg.Hi” reproduce professional negative film used in portrait studios; and Black and White “ACROS” reproduces smooth tonality, with a higher D-Max and richer texture.