Japan's top 10 cameras of 2023 are surprising with Canon M50 and Olympus PEN featuring

Sony ZV-E10
(Image credit: Sony)

The last couple of years have been full of change for the camera world. We’ve all but said goodbye to DSLRs, vlogging cameras have become a main focus for a lot of the big names, and entry-level cameras are no longer the super budget-friendly models they used to be. In that context, the announcement of the top 10 best-selling cameras in Japan last year still comes as a bit of a surprise. They’re not the all-singing all-dancing flagship models, but rather – mostly – a selection of smaller, cheaper, and more accessible APS-C and Micro Four Thirds systems. 

After a couple of slow years during the COVID-19 pandemic, camera sales are (thankfully) on the up. Despite the quality of camera phones such as the iPhone 15 Pro Max or the Google Pixel 8, there is still a demand for purpose-made stills and video-centric cameras. This could be down to the increase in the number of content creation jobs, an influx of social influencers who are after better video quality than you can get from a phone or because people want to be able to separate a creative outlet from a device that encourages you to scroll, stay connected and bombards you with notifications. 

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Japan's 10 bestselling cameras of 2023
1)Sony ZV-E10
2)Sony A6400
3)Canon EOS R50
4)Canon EOS R10
5)Canon EOS M50 II (EOS Kiss M2)
6)Olympus PEN E-P7
7)Nikon Z fc
8)Olympus PEN E-PL10
9)Olympus E-M10 Mark IV
10)Sony A7 IV

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.