IFA 2020 trade show in Berlin to go ahead (but is an invitation only affair)

IFA 2020 trade show in Berlin to go ahead (but only is an invitation only affair)
(Image credit: IFA)

 IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin for three days from 3 to 5 September. But with the ongoing restrictions and health concerns of the COVID-19 pandemic IFA 2020 Special Edition will be a series invitation-only events. And at each of these a maximum of 1000 guests will be able to attend. Events will include an innovation showcase for journalists, a sourcing event for manufacturers, and marketplace to allow the major brands to meet retailers. Alongside there will be a virtual event, for those who can not travel to Germany - or who don't get an invite.

With many of this year's big trade shows having been cancelled or postponed, this is the first major photo-related exhibition to take place since January. The list of casualties has included MWC in Barcelona, CP+ in Yokohama, The Photography Show in Birmingham, Photo London, Photokina in Cologne, and IBC in Amsterdam.

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Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 

His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 15 Pro Max.

He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.