GoPro subscription strategy is "stellar" success, says CEO

GoPro Hero8 Black
(Image credit: GoPro)

GoPro now has 1,160,000 users signed up to the GoPro Subscription service, according to its second quarter financial results. The action camera specialist has been pushing the membership scheme, that gets you unlimited cloud storage for your photos and videos, hard. Currently if you buy the latest GoPro Hero9 Black, or the 2019 flagship the GoPro Hero8 Black, direct from its own online stores you get the first year of the subscription scheme for free – and save on the price of the camera.

It is a marketing plan that has worked well - revenue is up 86% year-on-year to $250 million. Around 820,000 cameras were sold in the three-month period. The number of users on the GoPro Subscription service is now 211% up on this time last year. 


GoPro Hero9 Black + extras + GoPro VIP: $449.98 $349.98
Save $100
This  gets you the camera for $100 less than other stores, by buying direct from GoPro, along with a free spare battery and microSD card! The "catch" is that you get a free trial to GoPro's VIP subscription service, which gets you unlimited cloud storage, discounts on accessories, and a camera replacement service. You can cancel this add-on in the second year (which otherwise costs $60).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 

His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 15 Pro Max.

He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.