Gifting sustainably: 26% plan to give at least one used gift for Christmas

Gifting sustainably: 26% plan to give at least one used gift for Christmas
(Image credit: Future / MPB)

Over a quarter of consumers plan to give at least one used gift this Christmas, as the dual concerns of a tough financial year and environmental awareness have resulted in a more positive attitude towards sustainable gift giving. 

The so-called Attenborough Effect – named for Sir David Attenborough, the legendary naturalist and host of documentaries such as Blue Planet II – has seen consumers adopt a more ecologically friendly mindset. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.