Fujifilm's House of Photography concept store is open now – and it's a must-visit!

Fujifilm's House of Photography concept store is open now – and it's a must-visit!
(Image credit: Alistair Campbell/Future)

Fujifilm’s House of Photography opened in London this week… with the first 100 people through the door each winning a camera. The 7,520 sq ft concept store is located on Long Acre in Covent Garden and has been conceived as a sensory photography playground. 

It will put cameras in the hands of visitors – to inspire and nurture the love of taking, sharing and printing out photographs – and aims to become the most photographed store in London. Over 400 customers queued from 6am on opening day, waiting for the doors to open at 11am. 

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Niall Hampton

Niall is the editor of Digital Camera Magazine, and has been shooting on interchangeable lens cameras for over 20 years, and on various point-and-shoot models for years before that. 

Working alongside professional photographers for many years as a jobbing journalist gave Niall the curiosity to also start working on the other side of the lens. These days his favored shooting subjects include wildlife, travel and street photography, and he also enjoys dabbling with studio still life. 

On the site you will see him writing photographer profiles, asking questions for Q&As and interviews, reporting on the latest and most noteworthy photography competitions, and sharing his knowledge on website building.