Crunch time for Canon? APS-C RF rumors grow, but Canon’s situation looks impossible

Canon EOS R7 mockup
We think a Canon EOS R7 is coming but we don't know what it will look like. This is just our artists impression! (Image credit: James Artaius)

Rumors continue to circulate that Canon will launch a lower cost APS-C EOS R camera using the mirrorless Canon RF mount. It sounds like a great idea, and a way to extend the reach of the RF system into the amateur/enthusiast market. There’s only one problem: what happens to the EOS M range?

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at but also writes about photo-editing applications and techniques at