Canon retains its status as number one mirrorless camera brand in America!

Canon EOS R on black background with Canon is Number One pin
(Image credit: Canon)

Canon has been an industry leader in the camera world for decades and its transition into mirrorless cameras has followed its DSLR success. A report by Circana tracked unit sales of mirrorless cameras in the US for the twelve months through 2023, and data shows Canon comes out as the number one brand. 

2023 saw the release of several of what we now consider the best Canon cameras, no doubt contributing to the performance in sales. The Canon EOS R system has continued to be developed and refined, to cover the needs of professionals and enthusiasts alike. This was reflected in 2023 with the release of 4 distinct mirrorless cameras, 3 of which were for the EOS R system. The Canon EOS R8 and the EOS R50 were the first to be released, offering fantastic entry-level allrounder options for both full-frame and APS-C. We also saw the release of one of the best beginner cameras of the year, the Canon EOS R100, lowering the entry point for novices further. 

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Kalum Carter
Staff Writer

Kalum Carter is a photographer, photo editor and writer based in the UK, and for almost a decade he has worked with brands and publications to create, edit, and sequence imagery. Having recently graduated with a Master's Degree in Photography from the University of the West of England (UWE), Kalum joined Digital Camera World as a Staff Writer, covering news, reviews, and his biggest passion – photography books! 

Kalum's photography has been published and exhibited around the world, and he continues to photograph on a project-by-project basis. He is currently working on a personal project capturing the people and landscape of Gower, South Wales. Currently untitled, this body of work will be exhibited for the National Trust later this year.