Canon graduates from JPG: "We've moved on to HEIF files…"

Canon abandoning JPG? "We've moved on to HEIF files…"
(Image credit: Canon)

UPDATE 30 OCTOBER: Canon has reached out to us to clarify that, "we have no plans to abandon jpegs just give users a new image option." The story has been edited accordingly.

ORIGINAL STORY: The announcement of the Canon EOS-1D X Mark III marked many things for the manufacturer, but most notably it marks Canon's first steps in migrating towards the HEIF image format. Perhaps Canon believes the hype that pros really don't shoot JPG. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.