Camera store opens… up a mountain!

Wex opens a camera store up a mountain
(Image credit: Wex Photo Video)

Is this the most remote camera store in the world? Well, it's certainly the most remote camera store in the United Kingdom, located in the Welsh mountains in the Snowdonia region.

As part of World Photography Day (opens in new tab), British retailer Wex Photo Video opened its latest store on the summit of Moel Hebog. Sitting 2,569ft above sea level, in one of the UK's most picturesque landscapes, the store offered advice on how to capture the perfect photo, and offered a selection of cameras, tripods and lenses for sale.

• Check out the best cameras for landscape photography (opens in new tab)

The pop-up store was part of a collaboration with Sony, and as such had a pair of Sony A7R IV (opens in new tab) cameras set up to enable customers to take stunning shots of the scenery around what is, if nothing else, the camera store in the prettiest location in the world. 

Wex also shared some interesting stats from a survey it commissioned, revealing Britons' expectations for great photography in great locations – and the lengths to which they will go to achieve it.

According to the survey, 41% of Brits are willing to "risk life and limb by clambering over safety barriers, 48% expect to get a good photograph when the location is beautiful, and 57% wish they could take better photos.

"Our research and website data shows that capturing better content is more of a focus than ever before," said Paul Wareham, marketing director at Wex.

"We wanted to match the epic efforts that are going towards capturing the perfect pictures, and with our most remote camera store on Moel Hebog, we were able to provide quality equipment and expertise to help customers capture the pictures they want."

The last time I went up a mountain I wished I'd brought a different lens with me, so I'd certainly be happy to discover a camera store upon climbing a mountain… though my credit card might not thank me!

Read more: 

Best lenses for landscapes
(opens in new tab)Sony A7R IV review
(opens in new tab)Best Sony cameras
(opens in new tab)Best Sony lenses (opens in new tab)

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.