Being a TikToker is many people's idea of a dream job (though for us, it's more like the stuff of nightmares). So what do you have to do to make your dream a reality? Simple: rack up 97 million views on the platform and you will earn the national average salary in the UK – then you can quit your day job.
That's according to data from a study of 40 European countries, to see how many views are required to earn the respective national average salaries on TikTok as well as YouTube.
So in the United Kingdom, where the average salary is $28,027 / £25,971 / AU$43,272, you would need to hit a total of 97,488,739 views on TikTok or 8,629,386 million on YouTube to earn a year's pay.
While the UK sits at 11th place in the rankings of top annual salary, the highest wages are enjoyed in Switzerland – where the average pay packet is more than double, at $62,887 / £58,281 / AU$97,000. And according to the study, conducted by Reboot SEO Firm (opens in new tab), Swiss TikTokers would need an eye-watering 218,772,523 views while YouTubers would require 19,365,032.
At the other end of the spectrum, the lowest annual salary is just $3,407 / £3,154 / AU$5,252. And to put the same average pay into their pockets, Turks would need to rack up 11,839,339 views on TikTok or 1,047,980 on YouTube.
Particularly with the ongoing cost of living crisis, more and more people are looking to start a side hustle to bring in more bacon. If you're looking at becoming a content creator, though, these stats might make for some sobering reading!