If you've been thinking about upgrading to a full-frame mirrorless camera or switching systems, now's a great time to make the leap. Featuring one of the highest-resolution sensors, the Sony A7R IVA is now available for just £1,799.10 at Wex. With this offer, you save an incredible £1,400 on the 61-megapixel Alpha camera's regular retail price tag of £3,199 - thanks to a 10% off Sony camera and lens promotion that is running this week.
If you're after a true powerhouse, this Sony A7R IVA offer is unbeatable. The A7R IVA delivers incredible resolution for both stunning photos and cinematic video – without the bulk or high price of a medium format system, making this deal even more tempting.
At the heart of the A7R IVA is a 61MP back-illuminated full-frame sensor that captures razor-sharp detail and performs beautifully even in low-light conditions. This next-gen sensor technology will make your images stand out with clarity and richness.
Want to push the detail even further? With Pixel Shift Multi Shooting, you can create jaw-dropping 240.8MP composite images – this means you get imagery with 19,008 x 12,672 pixels (!)
If you shoot fast genres like action or wildlife, the real-time Eye AF with 567 phase-detection points has your back. It tracks humans and animals across 74% of the frame, so you never miss a moment – whether you're creating photographic or videographic work.
Do note that the Sony A7R V has now been launched, with a bigger buffer and improved autofocus. Check out the full differences in our Sony A7R IV vs A7R V rundown.
Check out our rundown of the highest-resolution cameras available today, and our pick of the best lenses for the Sony A7R IV.
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