Aimed at anyone after a straightforward, reliable and capable DSLR, it combines a raft of features designed to help beginners get the most out of their photography with a low price tag. This isn't a camera filled with fancy tricks or gimmicks – it simply has a solid core in place to let you develop your own creativity.
Familiar features include a DIGIC 4+ processing engine and 9-point AF system, together with video recording in Full HD quality. The camera also uses the same EF-S mount as Canon's other entry-level DSLRs, which allows it to mount the same collection of EF- and EF-S-fit lenses – not just from Canon, but many third-party manufacturers too.
There's a handful of new additions too, such as the 24.1MP APS-C sensor, which allows you to achieve much better and more natural separation from subject and background than a smartphone would allow. And, of course, Canon has sought to make image sharing just as convenient as it is on a smartphone, with Wi-Fi and NFC technologies on board.