UPDATE: Hasselblad has announced a special edition camera to commemorate its 80th anniversary: the Hasselblad 907X Anniversary Edition Kit.
While not a new camera, this kit is limited to 800 units and comprises the Hasselblad 907X 50C along with a control grip, an optical viewfinder and a new silver version of the Hasselblad XCD 30mm f/3.5 lens.
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ORIGINAL STORY: Hasselblad could be launching a new H System camera today – or at least, that's our wishful thinking, after watching the manufacturer's new teaser video.
Titled "Beyond Classic", the teaser bears the date 28 September 2021 with a 13:00 CEST – that's today at 07:00 EST / 12:00 BST / 21:00 AEST.
The video (below) appears to show a lens barrel featuring the cutout "H" patterning that fits the design language of the Hasselblad H system, with a short reveal of a Hasselblad badge similar to that on the side of classic-shaped bodies like the Hasselblad 907X.
• Read more: Best medium format cameras
It seems reasonable, therefore, to assume that this is a part of the H system product line, rather than a successor to the Hasselblad X1D II 50C. So what exactly could that look like?
For those unfamiliar with Hasselblad's product lines, the H System is the manufacturer's top-end series of professional medium format DSLR cameras. And unlike the company's X system, or the Fujifilm GFX line, these cameras boast true medium format sensors, which are larger than the cropped sensors seen in the likes of the Fujifilm GFX 100S.
"The highly professional H System represents the ultimate in image quality and resolution with 100 and 400-megapixel solutions," says the official blurb from Hasselblad.
"A completely modular design, H System cameras can be easily combined with multiple accessories, lenses, and backs, offering flexibility and convenience for a range of photographic needs."
The current king of the H series is the Hasselblad H6D-400C – a $48,000 / £43,500 camera capable of whopping 400MP images, albeit by pixel shift technology. Could we be seeing a successor to the 400C, with a brand new camera back?
Could Hasselblad even be bringing the mirrorless revolution to the H System, and give us a mirrorless version of the 100C or 400C? We won't have to wait much longer to find out…