Latest about Fujifilm
Trends have made Fujifilm exceptionally popular – but the Fujifilm X-T30 II is actually the brand's best-selling mirrorless on Amazon
OPINION The Fujifilm X-T30 II is an Amazon best seller – and I think this is the reason why
The Fujifilm X Half is now shipping. Will Fujifilm’s newest retro compact camera become just as trendy as the X100VI?
STOCK ALERT The Fujifilm X Half is now listed in stock at several retailers in the US and UK
I think the X Half might be the most playful camera Fujifilm has ever made
Opinion I initially thought the Fujifilm X Half was a gimmick, but after getting hands-on with it, I've changed my mind!
The Fujifilm X-HF1 does for photography what vinyl has done for music
OPINION The new Fujifilm X-HF1 is the ballsiest camera on the market – and we need that now more than ever
Compact camera reclaims top spot in Map Camera's best-seller list for May
NEWS Fujifilm's X100VI leads the pack, making a strong comeback in Japan's May 2025 sales ranking, followed by Nikon, Ricoh, Canon, and Sony cameras
Fujifilm X-E5 hands-on review: a return to form
Not yet ratedReview Fujifilm has listened to critics, and the Fujifilm X-E5 might just be the best in the line yet
The Fujifilm X-E5 seems like a more versatile X100VI — and that’s why I’m tempted
Opinion Fujifilm’s new X-E5 offers the soul of the X100 line with more freedom to grow
Fujifilm's new X-Half compact camera is already getting its first firmware update
News Small but significant update ensures Fujifilm's new X Half delivers on its retro film mode promise
