Latest about Fujifilm
Confirmed! The price drop on the Fujifilm X Half isn't a temporary sale price as the retro compact camera comes in at a new, lower list price
FUJIFILM Compact camera trends are driving up prices, but Fujifilm has now confirmed that the price drop on the X Half is a new lower list price
Fujifilm's amazing medium-format compact camera gets new firmware – but don't get too excited
FIRMWARE Third firmware update for the 102MP Fujifilm GFX100RF – here's what's new for the highest resolution compact camera available yet
Filmmakers get some love from Fujifilm with the latest GFX100 II firmware update, but what about still photographers?
News Firmware version 2.50 enables the GFX100 II to display aperture in t-stops and also brings new zoom controls for the GF 32-90mm power zoom lens
I’m a Nikon fanboy, but this tiny Fujifilm is the beginner camera I’d recommend for content creators in 2026
Opinion The Fujifilm X-M5 is a tiny mirrorless camera that punches well above its weight for photography and videography. If size and budget are a concern, there’s no better camera on the market right now for photo and video
Let's-a go! This Super Mario Instax printer deal is the most fun you’ll have for $99
Deal Fujifilm’s Super Mario printer just dropped to $99.99 – and it’s pure fun
Best standard zoom lenses in 2026: fast everyday zooms for mirrorless cameras
BUYING GUIDE Here's my pick of the very best standard zooms to replace your kit lens for Canon, Nikon, Sony, Fujifilm, L-mount, and MFT cameras
I’m a Fujifilm photographer. These rare deals on X-Mount lenses, from pancakes to f/2.8 zooms, are hard to resist
DEALS Fujifilm's popularity means deals are hard to come by, but these X-Mount lens deals are surprisingly good
Your photographic portfolio is lying to you… showing your best photos might be costing you jobs
opinion Don't make your portfolio an album of your greatest photographic hits and successes
