Latest about Fujifilm
Fujifilm, PLEASE make this lens! The zoom that Fujifilm photographers most want to see is actually an upgraded kit lens, and I couldn’t agree more!
LENSES Fujifilm has asked creators what lenses they want to see next – and the results hint at photographers craving wider apertures, smaller designs, and more zoom range
Top design industry award for US$16,500 world's first medium-format cinema camera – "a win for filmmakers and fans alike" – featuring 102MP open gate
NEWS When the Fujifilm GFX Eterna 55 launched last year, it made big headlines – now it wins a prestigious iF Design Award
This Fujifilm instant film favorite is finally getting a classic makeover. The Instax Wide 400 will soon be available in a classic black look
FILM The Fujifilm Instax Wide 400 is finally available in more than one color
Medium format just got more tempting with $229 off this Fujifilm GFX deal
Deal One of Fujifilm’s best medium format kits just got a price cut worth noticing
I tried Fujifilm’s new cheap instant film compact camera, and I can sum up the big changes in one word
INSTAX The Fujifilm Instax Mini 13 is here, and the biggest changes are all about the selfies
Instax Mini 13 Review: Fujifilm’s cheap instant film camera has finally mastered selfies
INSTAX The Fujifilm Instax Mini 13 keeps the same budget price, but adds a bubbly design and selfie timer
After the X Half, Fujifilm will “explore the potential of 1-inch sensors." Here’s what I’d like to see from this setup
OPINION Fujifilm has said it’s keen to further “explore the potential of 1-inch sensors,” so here’s what I’d like to see in the next camera with this setup
Fujifilm just dropped a major hint about future lenses. As a Fujifilm photographer, I couldn’t be more excited about the possibility for more pancake lenses
FUJIFILM In an interview, Fujifilm executives have hinted that "there is potential for a future range of pancake lenses.”
Unbeaten since launch, this new full-frame camera has been a top seller for three straight months, taking Japan by storm
NEWS Since its release in December, the Sony A7 V has topped every best-selling ranking at this major Japanese retailer... Could it be 2026's best-selling camera?
The highest resolution compact camera yet: the 102MP medium-format Fujifilm GFX100RF might let you leave your mirrorless at home
OPINION The Fujifilm GFX100RF is a world-first, bringing medium-format photography to a compact camera – and this award-winning model could rival many DSLRs and mirrorless systems
