Fujifilm
Latest about Fujifilm

Fujifilm is breaking records – but the memory crisis is hitting so hard, even Instax is affected. Is a price change coming?
By Hillary K. Grigonis Published
FUJIFILM Fujifilm's latest financials broke revenue records, but the imaging giant is expecting memory costs to more than double from earlier estimates

"Finest stills camera ever made" is not Japan's No.1 as this record-breaking full-frame mirrorless triumphs
By Kim Bunermann Published
NEWS Shooting 100MP images in true end-to-end HDR color, the flagship medium-format camera sits behind two full-frame models, and one dominated the chart since its release

This cult compact camera is Japan's new No.1 – nearly 7 years after its release, with second-hand prices often higher than its original retail price
By Kim Bunermann Published
NEWS It's no new release, but this Canon compact camera is outselling newer point-and-shoots – and for a special reason

I thought Fujifilm made a mistake – but after spending weeks with its latest compact camera, I added one to my wish list
By Hillary K. Grigonis Published
OPINION I spent a few weeks with the Fujifilm X Half and, despite my original reservations, I didn't want to send it back

“The X-T5 has not been discontinued,” says Fujifilm, as anticipation for next-gen cameras fuels rumors
By Hillary K. Grigonis Published
NEWS Fujifilm has debunked rumors about the discontinuation of the X-T5, as fans eagerly await the brand's next generation of mirrorless cameras

Who couldn’t find a use for the Fujifilm X-M5? It’s a miniature mirrorless marvel
By Mike Harris Published
Opinion The Fujifilm X-M5 is so cute, you’d be mistaken for thinking it's a toy, when under the hood it’s an absolute BEAST

“Using analog adds an opportunity to stay present in the moment.” Gen Z brought back the disposable film camera. Fujifilm says the trend is just getting started
By Hillary K. Grigonis Published
FILM Fujifilm says the disposable film trend isn't a short-term fad. I connected with a Fujifilm rep to talk about the disposable camera trend
Meike’s first autofocus lens for Fujifilm GFX is proving so popular that more could be coming
By Sebastian Oakley Published
News GFX photographers asked for more autofocus lenses – and Meike may be listening
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