Fujifilm

Latest about Fujifilm

Fujifilm X100VI camera held in a hand
Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan

By Hillary K. Grigonis Published

NEWS Fujifilm is now the third-largest camera maker in Japan, pushing Nikon down to fourth place

NEWS
The Sony RX10 photographed outdoors
Nearly half of the trendiest compact cameras in Japan have this one feature – and one of them isn’t even “compact” at over 1,000g

By Hillary K. Grigonis Published

TRENDS The Sony RX10 V was only around for one day in July, but it still made the top ten in Japan, proving the popularity of zoom

TRENDS
Sony A7 V camera with lens attached, on a tree branch
Released at No. 1, the trendiest camera right now is easy to guess – but some names are suspiciously missing from Japan's top cameras

By Hillary K. Grigonis Last updated

TRENDS Spending seven months as the top camera, the Sony A7 V has taken the number one spot again – but what's interesting is the names not on that list

TRENDS
Kodak Pixpro C1
The "new" #1 compact camera in Japan has been popular for years – but the real point-and-shoot hero sits close behind at just US$99 with a retro look

By Kim Bunermann Published

NEWS The most popular compact cameras in Japan are years old – but Kodak's retro Pixpro series is ruling the chart and outselling newer releases

NEWS
Kodak Logo
Kodak overtakes Fujifilm as the most-used film brand among photographers in latest survey

By Sebastian Oakley Published

News Kodak takes the top spot from Fujifilm as the cost of shooting film continues to rise

News
The Fujifilm X-E5 (silver) and GFX100RF (black)
Fujifilm Fujikina is coming to the US, turning NYC into “a living gallery space,” along with photo walks, workshops, and talks

By Hillary K. Grigonis Published

FUJIFILM Fujifilm's Fujikina photo festival is returning to the US for the second time with an October 2026 event in New York's Lower East Side

FUJIFILM
Canon EOS R50
So far, Japan's #1 best-selling camera in 2026 is a 3-year-old APS-C mirrorless with some unusual shooting modes

By Kim Bunermann Published

NEWS The latest Japanese sales rankings reveal a surprise at the top – while one of the biggest new full-frame cameras only makes #8

NEWS
Fujifilm GFX100RF
Compact camera wins third major industry award for "extreme standard" – it's one of a kind and earns 'Best of the Best'

By Kim Bunermann Published

NEWS The world's highest-resolution compact camera continues its award-winning run, earning a prestigious Red Dot 'Best of the Best' award for its radical design

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NEWS
The northern lights reflected over a lake with a Perseid meteor in the frame
I photographed the Northern Lights and a Perseid meteor in the same frame – and I used one of the cheapest lenses in my bag

By Hillary K. Grigonis Published

ASTRO I was out photographing the Northern Lights when I managed to capture a second night sky phenomenon in the same frame: The Perseids

ASTRO
Fujifilm Instax Mini 99 surrounded by Instax Mini prints
The analog photography trend is about photography without “tracking likes and comments” – Instant film is trending, but Gen Z isn’t entirely to blame, Fujifilm says

By Hillary K. Grigonis Published

INSTAX I chatted with a Fujifilm executive on the rising analog trend -- and where Instax fits into the picture

INSTAX
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