Latest about Fujifilm
I’m a Fujifilm photographer. These rare deals on X-Mount lenses, from pancakes to f/2.8 zooms, are hard to resist
DEALS Fujifilm's popularity means deals are hard to come by, but these X-Mount lens deals are surprisingly good
Your photographic portfolio is lying to you… showing your best photos might be costing you jobs
opinion Don't make your portfolio an album of your greatest photographic hits and successes
This compact camera split opinions as the "worst" and "most nostalgic fun" model – now it wins a major design award
NEWS The Fujifilm X Half launched in 2025 – and became one of the most talked-about compact cameras on the market. Now, it's been recognized with a prestigious iF Design Award
The highest resolution compact camera yet wins prestigious industry award for "embodying pure photographic pleasure"
NEWS The 102MP Fujifilm GFX100RF medium-format compact could replace your mirrorless camera – and it just won the iF Design Award
The "best retro compact camera" returns to No.1 in the charts – and Leica celebrates its first best-seller chart success
NEWS The Fujifilm X100VI is a popular compact camera – and now the champion is back on top of the sales list, beating newer releases with ease
These award-winning instant cameras are fun – and from as little as US$117, they make image sharing an experience again
NEWS The little Fujifilm Instax cameras just won a major industry design award, from special edition to budget-friendly instant shooters
Fujifilm, PLEASE make this lens! The zoom that Fujifilm photographers most want to see is actually an upgraded kit lens, and I couldn’t agree more!
LENSES Fujifilm has asked creators what lenses they want to see next – and the results hint at photographers craving wider apertures, smaller designs, and more zoom range
Top design industry award for US$16,500 world's first medium-format cinema camera – "a win for filmmakers and fans alike" – featuring 102MP open gate
NEWS When the Fujifilm GFX Eterna 55 launched last year, it made big headlines – now it wins a prestigious iF Design Award
