Fujifilm
Latest about Fujifilm

The lens is key to getting the retro look. A 14-year-old Fujifilm lens is currently leading prime lens sales trends in Japan as nifty fifties dominate the list
By Hillary K. Grigonis Published
TRENDS A camera app in Japan has tallied the most popular lenses, and the list is topped by the Fujifilm XF 35mm f/1.4 R

Sony A7 V overtaken by 3-year-old full-frame mirrorless – here's Japan's 'new' best-selling camera
By Kim Bunermann Last updated
NEWS The Sony A7 V is no longer Japan's best-selling camera, after a 2023 camera release reclaimed the top spot in the latest sales rankings

Fujifilm’s gamble on compact APS-C cameras and color science is paying off – but rising memory and silver costs could mean higher prices
By Hillary K. Grigonis Published
FUJIFILM Fujifilm opted not to be swayed by full-frame trends – and the company's latest report hints that risk is paying off in a big way

This popular compact camera is nearly impossible to buy – but it's now Japan's new #1
By Kim Bunermann Published
NEWS The Fujifilm X100VI is one of the most difficult cameras to actually get hold of worldwide – and it's taking the #1 spot in Japan's latest compact camera rankings

Japan's most popular compact cameras are years old but outsell newer releases – and start at just US$99 / £79 with retro style
By Kim Bunermann Last updated
NEWS Even in one of the world's most competitive markets, older compact cameras continue to outsell newer releases – and some are iconic point-and-shoots

The Sony A6400 and Fujifilm X-T3 are classic, cheap APS-C cameras – but which should you choose?
By Alan Palazon Published
VERSUS Going mirrorless? The A6400 and X-T3 are affordable and still respectable APS-C options – but which should you go for?

APS-C compact cameras like the Fujifilm X100VI and Ricoh GR IV have gone viral. But are photographers about to get another option?
By Hillary K. Grigonis Published
OPINION APS-C compact cameras are so trendy that they're hard to find in stock. I think that means there's room for more options

Compact cameras make up 7 of the top 10 trending cameras at this retailer, as a viral PowerShot dethrones Sony’s most popular mirrorless
By Hillary K. Grigonis Published
TRENDS B&H's trending list is dominated by Canon compact cameras – even outdoing Sony's most popular mirrorless
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