Fujifilm

Latest about Fujifilm

Aerial view of a glacial river meandering through a snowy landscape, surrounded by towering mountains and blue sky

Fourth major photo award for striking Aoraki/Mount Cook aerial landscape shot, captured from an open airplane door...

By Kim Bunermann published

4tH WIN Award-winning strike for a beautiful and important photograph, shot with a medium format camera marvel, featuring 102MP

4tH WIN
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Fujifilm announces new event – inviting you to shape future X-mount lens ideas

By Kim Bunermann published

NEWS Mark your calendar for March 5, 2026, and expect a very different kind of Fujifilm experience

NEWS
Fujifilm SX400

Fujifilm SX400 is the love child of a bridge camera and a CCTV bullet cam

By Chris George published

news This monster long distance camera can zoom in on people over a mile away

news
Fujifilm X100VI camera next to a Fujifilm X100V camera on a slatted wooden bench

This compact camera is #1 on Japan's yearly best-selling charts – but now "sales are suspended" – and no mirrorless camera made the list

By Kim Bunermann published

BEST-SELLER For nearly 2 years the winning compact camera has been one of the hardest models to buy. Here's Japan's top 10 best-selling cameras in 2025

BEST-SELLER
A filmmaker works with the Fujifilm GFX Eterna 55

In a “win for filmmakers and fans alike,” the 102MP open gate Fujifilm GFX Eterna 55 has been approved for IMAX screens

By Hillary K. Grigonis published

CINEMA IMAX has now certified the Fujifilm GFX Eterna 55 for the big screen

CINEMA
Sony A7 V camera from behind, on a tree branch

Only weeks on the market, this full-frame powerhouse tops Japan’s best-selling camera charts – Again!

By Kim Bunermann published

BEST-SELLER A record-breaking sales star: This new camera outsold all four Fujifilm models ranked from second to fifth combined...

BEST-SELLER
Sony A7 V camera held in a person's hands

Japan's best-selling camera brands crowned: compact, mirrorless, DSLR, video, and action winners revealed

By Kim Bunermann published

NEWS The BCN Award 2026 reveals Japan's top camera brands across every major category

NEWS
The Ricoh GR IV Monochrome

The first major launches of 2026 are a 5MP retro camera and a compact that can't shoot color. Are simple cameras the next big trend in photo gear?

By Hillary K. Grigonis published

OPINION The biggest camera launches of 2026 so far are more about what they CAN'T do then what they can

OPINION
Kodak Charmera camera

This cheap compact camera beat pro mirrorless. The most popular cameras of 2025 at this US retailer are a strange mix of cheap compacts and high-end mirrorless

By Hillary K. Grigonis published

TRENDS According to US retailer B&H, these are the most popular cameras of 2025, a list that ranges from $30 compact cameras to high-end mirrorless

TRENDS
The Fujifilm XF 18mm f/2 R with a lens hood

Is Fujifilm about to update its beloved tiny pancake lens? Patent hints that Fujifilm is working on a smaller 18mm f/2 – but I hope this one feature becomes reality

By Hillary K. Grigonis published

OPINION A patent in Japan hints that Fujifilm could be working on an updated 18mm f/2 pancake lens

OPINION
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