Fujifilm
Latest about Fujifilm

Barmy mount adapter lets you put medium-format lenses on Nikon APS-C or full-frame cameras
By Mike Harris published
News The Shoten Mount Adapter GXTZ allows you to put Fujifilm GFX-compatible lenses on Nikon Z-Series cameras. But would you really want to?

In an AI era, one of the most influential companies is actually this camera brand with its old-school instant film and retro compact cameras
By Hillary K. Grigonis published
NEWS TIME has selected Fujifilm as one of the 100 Most Influential Companies of 2026, highlighting the brand's Instax line
I’m a camera expert, but I'm still surprised by the compact and retro camera designs on Japan's best-selling camera list
By Hillary K. Grigonis published
TRENDS A major camera retailer in Japan has just shared a year's worth of top cameras, and several on the list are surprising

Best lenses for the Fujifilm X-M5 in 2026: smart glass for hybrid shooting
By Rod Lawton last updated
Buying guide I choose the best lenses for the Fujifilm X-M5 based on size weight and cost, key factors for Fujifilm’s popular hybrid camera

Leitz Cine expands Hektor lens range with Fujifilm GFX compatibility
By Sebastian Oakley published
News Leitz Cine gives Fujifilm GFX creators a new cinematic lens option

Best lenses for the Fujifilm X-S10 and X-S20 in 2026: smaller lenses at a reasonable price
By Rod Lawton last updated
Buying guide What are the best lenses for the Fujifilm X-S10 and X-S20, two of Fujifilm's most affordable, versatile, and compact cameras? Let me be your guide...

Best lenses for the Fujifilm X-T4 in 2026: my top choices for this classic camera
By Rod Lawton last updated
Updated I choose the best lenses for the Fujifilm X-T4, picking top performers that match the X-T4’s classic retro layout

The best medium format cameras in 2026: 100MP monsters for supreme image quality
By James Artaius last updated
Buying guide The best medium format cameras as small as full-frame cameras in size – and some are even comparable in price!

From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends
By Hillary K. Grigonis published
TRENDS The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now

Japan’s bestselling mirrorless camera isn’t showing signs of slowing down – and one retailer says "many" photographers are switching from other brands
By Hillary K. Grigonis published
TRENDS A "Sony phenomenon has swept through the market,” says major camera store in Japan, as the Sony A7 V tops best-seller lists for the fourth month in a row
The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox!
