Fujifilm

Latest about Fujifilm

fujifilm x100f
Fujifilm X100F: Can a nine-year-old compact camera really be worth it in 2026?

By Mike Harris Published

Features The Fujifilm X100F is two generations old. But if you’re on a budget and just want to take pictures, is it still a worthwhile compact camera?

Features
Fujifilm GFX100RF and Fujifilm X100VI camera on a red table next to one another
Fujifilm is betting on the idea that cameras should be fun. It’s working, according to the latest numbers from Japan

By Hillary K. Grigonis Published

TRENDS For 15 years, Fujifilm has been prioritizing the experience of using a camera. That strategy is paying off, according to the latest numbers from Japan

TRENDS
The Fujifilm Instax Link Wide 2 photo printer on a bookshelf
Instax Link Wide 2 portable printer review: A beautiful mix between digital and real film

By Hillary K. Grigonis Published

REVIEW The Fujifilm Instax Link Wide 2 converts digital shots to oversized instant film in a simple-to-use portable photo printer

REVIEW
The Instax Pal 2 held in a photographer's hands
Instax Pal 2 review: Small in size, big on fun, this is a tiny cam for the viral retro camera trend

By Hillary K. Grigonis Published

REVIEW The Instax Pal 2 hits on viral trends to cram a retro design into an absolutely tiny camera with old-school photo styles

REVIEW
Instax Pal 2 being held by a woman
Fujifilm sent me its newest retro compact camera. My jaw dropped when I opened it. The Instax Pal 2 is the cutest tiny camera – but that’s not even the best part

By Hillary K. Grigonis Published

NEWS Move over, Kodak Charmera – the Instax Pal 2 is a tiny 10MP retro compact camera that hits on all the viral trends

3 Comments
NEWS
The Fujifilm Instax Link Wide 2 photo printer on a bookshelf
The size of a retro portable CD player, the newest Instax portable printer spits out colorful, oversized photo prints on instant film – and finally gets this long-awaited feature

By Hillary K. Grigonis Published

NEWS The new Instax Link Wide 2 brings USB-C charging to the popular photo printer – and a surprising price

NEWS
Gareth Bevan holding Fujifilm X100VI compact camera
Fujifilm X Series cameras are trendy, but you might want to avoid these models for one very important reason

By Mike Harris Published

Features Fujifilm is all about the ‘Fuji look’, but not all Fujifilm X Series cameras have the coveted X-Trans sensor

Features
Ricoh GR IV
Compact cameras make up 40% of the Top 10 cameras in Japan right now. A cult favorite leads the pack, while other point-and-shoots are years old

By Kim Bunermann Published

NEWS Sony's full-frame camera triumphs, while four compact cameras are making Japan's popularity ranking – the winning compact comes in three photographer-focused variants

NEWS
Fujifilm GFX100RF
Forget the studio – The Fujifilm GFX100RF was made to see the world

By Sebastian Oakley Published

Opinion Why the Fujifilm GFX100RF might be the ultimate medium format camera

Opinion
Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
Half of the Top 10 cameras in Japan right now come from one manufacturer – the No.1 is "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise performance"

By Kim Bunermann Last updated

UPDATE 50% of the best-selling cameras in Japan are coming from this global player, but one is missing from the Top 10 chart completely

UPDATE
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