Latest about Fujifilm
The Fujifilm XF 27mm f/2.8 R WR pancake is so popular I can’t find it in stock at any of my go-to stores
OPINION Is the reason I can't find this tiny pancake Fujifilm XF 27mm f/2.8 R WR lens due to the popularity of the X100 series?
Fujifilm scoops Red Dot Award for a staggering 23 products, including the popular X-M5 and X100 VI
News The Fujifilm X-M5, X100 VI, and GFX 100S II are among the many winning Fujifilm products to receive a Red Dot Award
The Fujifilm X-Pro3 is a digital camera with a film soul – and I want its strange screen to come to more cameras
OPINION The Fujifilm X-Pro3's hidden screen and hybrid viewfinder feels like the perfect way to slow down in a fast-paced world
Fujifilm’s trendiest cameras from the X100VI to the X-M5 are hard to find. Tariffs are about to make it worse
OPINION Fujifilm has paused pre-orders in the US for three cameras – and as an American Fujifilm user, I'm worried
Fujifilm is teasing a cryptic new camera… can you crack this code?
Can you solve the riddle in Fujifilm's teaser video to work out what its new camera will be?
The Fujifilm X-M5 – one of the cheapest Fujifilm cameras – is hard to find right now. This is what I recommend instead
OPINION The Fujifilm X-M5 is hard to find in stock, but this is what I recommend for photographers looking for Fujifilm on a budget
The Fujifilm Instax Mini 41 has an updated price in the US – and it could be the first hint at the impact of tariffs
NEWS The Fujifilm Instax Mini 41 will sell for about $30 more than the older camera in the US
The OM System OM-3 is quickly becoming one of the most popular new cameras
NEWS The OM System OM-3 tops a major camera retailer’s best seller list, despite being launched just weeks ago
I had a good long look at the Fujifilm GFX Eterna at NAB, and this is what I learnt
News I had a chance to inspect Fujifilm's upcoming GFX Eterna cinema camera at this year’s NAB Show 2025 and there are some more exciting updates, including the inclusion of internal variable NDs, hot swappable batteries and more
