Latest about Fujifilm
This full-frame camera from 2024 keeps topping Japan's best-seller lists – Here's why it's beating its rivals
NEWS The compact hybrid mirrorless launched two years ago, and is now Japan's No. 1 camera
Best budget telephoto lenses in 2026: get powerful reach at a bargain price
BUYING GUIDE I pick the best budget telephoto zooms for Canon, Nikon, Sony, and more, so you can really cover the distance for a small outlay!
Fujifilm “evolved the camera to suit a new era.” This retro compact camera just earned a trendy award in Japan
TRENDS The Fujifilm X Half has earned an award in Japan, where it was recognized among trending tech
Top travel cameras: Get a compact companion from only $351 or enjoy free accessories
DEALS Save up to $148.99 on your next adventure camera – from budget-friendly models to pocket powerhouses
This impossible-to-buy compact camera reclaims No.1 in Japan – while a US$100 Kodak beats 2025's 'worst' camera
NEWS Japan's top 10 best-selling compact camera – A premium APS-C rules, a bargain retro sits at No.2, and one of the most controversial cameras climbs the rankings...
Best pancake lenses in 2026: super-skinny primes and zooms that save size and weight
Buying guide At around an inch thin – or even less – the best pancake lenses are downsized delights and ideal for traveling light
Best lenses for landscapes in 2026: ultra-wide zooms for sweeping vistas
Buying guide Discover the best lenses for landscapes that capture the wider view, from rolling hills and rocky mountains to enchanted forests
Instax Mini Evo Cinema is the ‘oldfangled’ Super 8 compact camera throwback that nobody needs. But that’s precisely its big appeal!
Opinion Forget the 15-second video cap and sluggish performance, the Fujifilm Instax Mini Evo Cinema’s ‘Eras Dial’ transported me back to a time when camcorders were fun, fun, fun!
