Fujifilm

Latest about Fujifilm

Instax Square SQ1
6-year-old Fujifilm camera is suddenly popular, exceeding sales expectations in Japan and "production cannot keep up" – thanks to a new trend

By Kim Bunermann Published

NEWS This camera wasn't an instant hit when it launched in 2020 – but a new wave of photographers and creators has given it an unexpected second life

NEWS
Fujifilm X-T50 being held in a photographer's hands
Best lenses for the Fujifilm X-T50 in 2026: glass with the power to resolve ultra-fine detail

By Gareth Bevan Last updated

Buying guide The Fujifilm X-T50 is a small camera that goes large on resolution, so what are the best lenses to match its 40MP potential? Here are my top recommendations...

Buying guide
Best Fujifilm GF lenses
Best Fujifilm GF lenses in 2026: prime & zoom GFX medium format lenses

By Matthew Richards Last updated

Buying guide Here are the best Fujifilm GF lenses for the GFX 50S, GFX 50S II, GFX 50R, GFX 100, GFX 100 II & GFX 100s

Buying guide
Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall
Best lenses for the Fujifilm X-E5 in 2026: perfect partners for Fuji's rangefinder-style mirrorless camera

By Gareth Bevan Last updated

Buying guide We choose the best lenses for the Fujifilm X-M5 based on size weight and cost, key factors for Fujifilm’s new hybrid camera

Buying guide
Viltrox Tele and Wide Converter Lens for Fujifilm X100VI
Viltrox Tele and Wide Converter Lens for Fujifilm X100VI review: Can going off-brand pay off?

By Sean McCormack Published

Review Is Viltrox resting on its laurels, or can its conversion lens fit your budget and need for quality?

Review
Money in the pocket. US Dollar banknote in blue jeans pocket and a camera
Trends make film photography feel expensive, but this popular Kodak film stock is actually priced better than it was in the 1990s

By Hillary K. Grigonis Published

NEWS An analysis of more than 30 film stocks across 6 months shows that film prices haven't risen as fast as the annual inflation rate

2 Comments
NEWS
Fujifilm X-T5 testing
These three camera brands have yet to announce a major camera in 2026 – but I suspect there’s a good reason why

By Hillary K. Grigonis Published

OPINION 2026 had a slow start for the camera industry, and three major brands have yet to introduce a new model this year

OPINION
Fujifilm reveals its widest-ever zoom for its GFX camera system

By Chris George Published

NEWS The Fujinon GF19-35mmT3.5 PZ OIS WR becomes the second power zoom lens designed for the Fujifilm Eterna 55 medium-format cinema camera

NEWS
Fujifilm X Half camera held in a hand
Digital cameras that look like film are trendy. I shoot both film and digital, and these are my top picks

By Hillary K. Grigonis Last updated

OPINION These are my favorite digital cameras that look like film, as a photographer who shoots both digital and film

2 Comments
OPINION
A photographer holds a screen-free digital camera
I gave up my iPhone for a screen-free compact camera. I didn’t miss the screen, but I did miss these two things

By Hillary K. Grigonis Last updated

OPINION I ignored my iPhone camera for 13 days – nearly twice my original goal – and shot with screen-free compact cameras instead

OPINION
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