Latest about Fujifilm
Leitz Cine expands Hektor lens range with Fujifilm GFX compatibility
News Leitz Cine gives Fujifilm GFX creators a new cinematic lens option
Best lenses for the Fujifilm X-S10 and X-S20 in 2026: smaller lenses at a reasonable price
Buying guide What are the best lenses for the Fujifilm X-S10 and X-S20, two of Fujifilm's most affordable, versatile, and compact cameras? Let me be your guide...
Best lenses for the Fujifilm X-T4 in 2026: my top choices for this classic camera
Updated I choose the best lenses for the Fujifilm X-T4, picking top performers that match the X-T4’s classic retro layout
The best medium format cameras in 2026: 100MP monsters for supreme image quality
Buying guide The best medium format cameras as small as full-frame cameras in size – and some are even comparable in price!
From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends
TRENDS The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now
Trends have made Fujifilm deals hard to find, but these lens deals save as much as $200, including Fujifilm's best pro telephoto lens
Deal Fujifilm X-mount tops our list of the best APS-C systems and, right now, there are stellar deals on a host of XF lenses for cropped-sensor cameras
Japan’s bestselling mirrorless camera isn’t showing signs of slowing down – and one retailer says "many" photographers are switching from other brands
TRENDS A "Sony phenomenon has swept through the market,” says major camera store in Japan, as the Sony A7 V tops best-seller lists for the fourth month in a row
I keep picking up my Fujifilm X100 compact camera and completely ignoring my pro-grade Sony A7R IV
opinion It may not be the 'best' camera, but for me it is the best
