Fujifilm
Latest about Fujifilm

Fuji GS645S Professional – how 6x4.5cm made medium format photography accessible to all
By Paul Burrows published
Classic cameras Inspiring the new digital Fujifilm GFX100RF is a long line of Fujifilm fixed-lens rollfilm cameras dating from the late 1970s

Fresh firmware alert: Fujifilm's X-series cameras and FT-HX file-transmitter get smarter
By Kim Bunermann published
FIRMWARE Firmware updates for the Fujifilm X-H2, X-HS2, and FT-HX: enhanced wireless security, improved workflow, and more

Shoot wider with a GFX 100RF than Fujifilm ever intended... all thanks to Ricoh!
By Ben Andrews published
Photographer discovers that it's possible to mount a Ricoh wide-angle conversion lens to a GFX 100RF, with no hassle and awesome results

From 102MP power to retro charm: Why compact cameras are popular again
By Kim Bunermann published
NEWS Why choose a compact camera when your smartphone already shoots perfectly? Here's what makes them so appealing, and the biggest releases of 2025

I took the Fujifilm 23mm f/2.8 R WR on a trip, and nearly forgot I wasn’t using a compact camera. Fujifilm’s new pancake is already selling out fast
By Hillary K. Grigonis published
OPINION Using the Fujifilm XF 23mm f/2.8 R WR felt liberating after my heavy, ultra-bright lenses

This retro Fujifilm compact camera feels like film – but it's (usually) too expensive. The Fujifilm X Half has finally dropped to a palatable price
By Hillary K. Grigonis last updated
OPINION The Fujifilm X Half is a digital camera with a film soul. I wouldn't buy it at list price, but a steep discount is sorely tempting

This compact camera features a 30x optical zoom and is No.1 on Japan's top 10 bestseller list
By Kim Bunermann published
NEWS Yodobashi's November compact camera ranking reveals: this travel-friendly camera beats even Ricoh's street photography favorite

The price of compact cameras is getting out of hand. These travel-friendly mirrorless cameras are actually cheaper than the trendiest compacts right now
By Hillary K. Grigonis published
TRAVEL Trends have driven the price of compact cameras up, but these travel-friendly mirrorless cameras make an excellent alternative

My favorite cheap instant film camera has just dropped to $65 – and it includes everything you need to get started
By Hillary K. Grigonis published
OPINION The Fujifilm Instax Mini SE is just $65 bundled with film, a case, and an album at Walmart

"The finest stills camera ever made" tops Japanese sales charts – and it's the first medium format camera with true end-to-end HDR color
By Kim Bunermann published
NEWS The 100MP Hasselblad X2D II 100C is a masterpiece of a camera – and despite its hefty price tag, it dominates the sales charts
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