Fujifilm

Latest about Fujifilm

Fujifilm X-E5 camera held in a hand
A “photographer’s delight,” this retro compact mirrorless just won a major tech award – but Fujifilm also took the award for a budget camera too

By Hillary K. Grigonis Published

AWARDS The Fujifilm X-E5 and the X-T30 III have nabbed two EISA awards and while the cameras may have very different prices, both offer a retro, compact form factor

AWARDS
Fujifilm GFX100RF
“A genuine marvel of engineering,” this 102MP retro compact camera has now swept all three of the world’s biggest design awards

By Hillary K. Grigonis Published

FUJIFILM IDEA 2026 has given Fujifilm's medium-format compact camera a bronze award – and it's not the camera's first win either

FUJIFILM
Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
Multi-award-winning full-frame mirrorless is Japan's No.1 camera, but its 3-year-old sibling is the real success story – here's why

By Kim Bunermann Published

NEWS Small, lightweight, and released 3 years ago, this compact full-frame mirrorless camera remains one of Japan's biggest sales success stories

NEWS
Sony A7C II
“Still one of the best bets,” this 2023 compact mirrorless camera is so popular that it’s dominating both new and used sales charts in Japan

By Hillary K. Grigonis Published

NEWS The top-trending used cameras at one retailer in Japan hint at trends for compact, capable cameras

NEWS
Fujifilm X100VI camera held in a hand
Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan

By Hillary K. Grigonis Published

NEWS Fujifilm is now the third-largest camera maker in Japan, pushing Nikon down to fourth place

NEWS
The Sony RX10 photographed outdoors
Nearly half of the trendiest compact cameras in Japan have this one feature – and one of them isn’t even “compact” at over 1,000g

By Hillary K. Grigonis Published

TRENDS The Sony RX10 V was only around for one day in July, but it still made the top ten in Japan, proving the popularity of zoom

TRENDS
Sony A7 V camera with lens attached, on a tree branch
Released at No. 1, the trendiest camera right now is easy to guess – but some names are suspiciously missing from Japan's top cameras

By Hillary K. Grigonis Last updated

TRENDS Spending seven months as the top camera, the Sony A7 V has taken the number one spot again – but what's interesting is the names not on that list

TRENDS
Kodak Pixpro C1
The "new" #1 compact camera in Japan has been popular for years – but the real point-and-shoot hero sits close behind at just US$99 with a retro look

By Kim Bunermann Published

NEWS The most popular compact cameras in Japan are years old – but Kodak's retro Pixpro series is ruling the chart and outselling newer releases

NEWS
Kodak Logo
Kodak overtakes Fujifilm as the most-used film brand among photographers in latest survey

By Sebastian Oakley Published

News Kodak takes the top spot from Fujifilm as the cost of shooting film continues to rise

News
The Fujifilm X-E5 (silver) and GFX100RF (black)
Fujifilm Fujikina is coming to the US, turning NYC into “a living gallery space,” along with photo walks, workshops, and talks

By Hillary K. Grigonis Published

FUJIFILM Fujifilm's Fujikina photo festival is returning to the US for the second time with an October 2026 event in New York's Lower East Side

FUJIFILM
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