Fujifilm

Latest about Fujifilm

Hasselblad X2D II 100C against a black background
Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart

By Kim Bunermann Published

NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings

NEWS
Sony ZV-E10 II digital camera sitting on a white windowsill
A viewfinder-free creator camera overtakes traditional photography models in Japan

By Kim Bunermann Last updated

UPDATED For months, a leading beginner camera dominated Japan's sales charts – but a viewfinder-free creator camera has now taken the top spot

3 Comments
UPDATED
Kodak Pixpro C1 camera placed on a windowsill, showcasing its stylish design and lens under natural light.
These best-selling compact cameras share a winning formula – and smartphone fatigue may explain their success in Japan

By Kim Bunermann Last updated

The latest sales figures reveal that Japan's most popular compact cameras are simple and surprisingly cheap, starting from US$99

Compact Cameras
Fujifilm X-M5 camera with a Fujifilm 35mm lens attached on a green surface
Free firmware has just turned two of Fujifilm’s cheapest mirrorless cameras into instant film shooters, finally bringing back support for printing without an app

By Hillary K. Grigonis Published

FIRMWARE The popular Fujifilm X-M5 and X-T30 III can now print directly to recent Instax printer models without requiring an app

FIRMWARE
Fujifilm Instax Mini 12
I can’t believe Instax cameras continue to be so popular, when the offering and technology have barely changed in almost 30 years

By Gavin Stoker Published

Opinion Debuting in 1998, the Instax instant camera is nearly 30 years old – and it’s barely changed. So how does it continue to be a roaring success?

Opinion
Sony A7C II
Newer cameras are losing out to this three-year-old mirrorless model in Japan's latest sales charts

By Kim Bunermann Published

NEWS Despite newer flagship launches, this 2023 full-frame camera continues to top sales charts in Japan across multiple retailers

NEWS
Fujifilm X100VI camera on a slatted wooden table
40MP camera sensors aren’t always better: Here’s how they could be ruining your shots and how you can fix them

By Mike Harris Published

Features High-resolution sensors capture gorgeous, highly detailed images, but they’re also more susceptible to camera shake. Handle them wrong and you risk losing all of the lovely detail you thought you’d gained

5 Comments
Features
The Fuji DL-500 Travel Mini on a blue background
The Fuji Cardia Travel Mini was a legendary 1990s point-and-shoot. But the retro camera could be inspiring a new lens design for mirrorless

By Hillary K. Grigonis Published

OPINION One of the concept lenses recently presented in a Fujifilm event is based on a compact camera: the Fuji Cardia Travel Mini

OPINION
Fujifilm X Half camera held in a hand showing the film camera mode
This film-inspired compact camera is winning awards – but not everyone agrees

By Kim Bunermann Published

NEWS Loved by some, questioned by others – Fujifilm's award-winning retro compact camera continues to divide opinions

NEWS
Fujifilm X-S20 camera
The X-M5 is Fujifilm’s trendiest cheap mirrorless – but as a Fujifilm photographer, this is the camera that I’d buy instead

By Hillary K. Grigonis Published

OPINION I'm a Fujifilm photographer and, if I had to pick up a budget camera right now, the X-S20 would win over the X-M5

OPINION
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