Fujifilm
Latest about Fujifilm

Three-year-old Canon camera proves impossible to dethrone – it's still Japan's best-selling camera!
By Kim Bunermann published
NEWS Very few competing camera bodies can match its combination of performance, portability, and cost... Let's take a fresh look at Japan's December 2025 camera sales

The Fujifilm X-Half is becoming a cult classic – and it's now got a $200 discount!
By Sebastian Oakley published
Deal Fujifilm’s most charming camera now has a $200 discount – and it feels like the ideal camera for anyone who wants to get into photography

From keychains to 102MP powerhouses, 2025 couldn’t have brought a stranger mix of point-and-shoots – and I hope these compact camera trends are just a sign of more to come
By Hillary K. Grigonis published
2025 TRENDS From the viral Kodak Charmera to the Fujifilm GFX100RF, 2025 brought a spectacularly diverse range of compact cameras

I took an old lens from my favorite film camera – and put it on my digital camera. My mirrorless camera has never felt more retro
By Hillary K. Grigonis published
RETRO I adapted an old film lens onto my digital camera for a retro look. This is what I captured

Fujifilm in 2025: the return of compact cameras and revisiting old family favorites
By Gareth Bevan published
Feature Compact champs, classic revivals, and unexpected hits – how Fujifilm kept photographers' attention in 2025

I travelled 15,000 nautical miles with my new Fujifilm GFX100RF – this is what I discovered on the journey
By Benedict Brain published
opinion Sublime files, gimmicky dials: My honest take on Fujifilm's medium-format compact camera

Quick! These Fujifilm deals are about to expire. Fujifilm's end-of-the-year deals save up to $400 off X Series and up to $1,000 off GFX
By Hillary K. Grigonis last updated
DEALS Fujifilm's holiday deals aren't Black Friday exclusives. Here's when the deals actually end

This Street photographer used a 7-year-old Fujifilm camera to shoot a Coca-Cola campaign
By Mike Harris published
News Proving that gear isn’t everything, a street photographer used the Fujifilm X-T3 to shoot an ad campaign for Coca-Cola
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