Sony could introduce subject recognition databases that are downloaded from the cloud

Sony A7 IV
(Image credit: Sony)

Sony is celebrating a major milestone as it’s been 10 years since the launch of its first mirrorless camera – the Sony Alpha A7. Now regarded as a global leader in the full-frame mirrorless market, Sony continues to thrive as the Sony A7 IV is crowned a best-seller in France, taking the lead from its predecessor, the A7 III. But there's more exciting news... it looks like Sony is developing its Creator Cloud so that soon you will be able to use it to download subject recognition databases and firmware!

The Sony Creator Cloud already enables creatives to shoot, edit and share work from anywhere in the world. By combining advanced camera technology and cloud-based AI, content creators are able to upload content to cloud storage via the Creators app,  access a range of Sony production apps such as Master Cut and use the Discover feature to connect with other creatives, get advice and find inspiration. But it's about to get a whole lot better...

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.