Sigma will donate 5% of its lens sales to COVID-19 charities

Sigma will donate 5% of its lens sales to COVID-19 charities
(Image credit: Sigma)

Despite the turbulent state of the world right now, there are still some pinpricks of positivity that manage to fight their way through the general doom and gloom. Stories of individuals and brands alike pledging their time and money to help those in need is a heart-warming consequence of the coronavirus crisis – and now imaging company Sigma is the latest to pledge its support in the name of COVID-19 relief.

Sigma Corporation of America recently announced that it is launching a charitable initiative in partnership with authorized Sigma lens dealers nationwide. From now until 30 June, 2020, 5% of all of the Sigma lens sales made through participating dealers will be donated to a charitable organization of the dealers' choice. 

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.