Samsung eyes up 'best in class' superzoom tech for its camera phones
Sees an Oppo-rtunity in the latest cutting-edge camera phone zooming technology.
Zoom technology on camera phones is going through something of a revolution at the moment. At the head of this is a Chinese smartphone company called Oppo.
It's been consistently pushing the boundaries of what can be achieved when it comes to optical zooming.
Now Samsung has an eye on the technology it is using and could well acquire the company that has created sensors behind Oppo's ground-breaking 5x - and now 10x - 'optical' phone camera zooms.
According to new report, picked up by GizChina, Samsung is planning to buy up Israel-based company Corephotonics.
Samsung Ventures is already a big backer of the company, as is the likes of MediaTek, SanDisk and CK Telecom.
Corephotonics works with pretty much all the top players in the smartphone market - it's a safe bet its tech is in many on our best camera phone list - so if Samsung were to acquire the company then it's likely that we would see its technology implemented in Samsung's phones in the future.
Core, blimey
As for the zoom technology that Corephotonics prides itself on, the company has a number of camera patents in its portfolio. These include being the first to publicly demonstrate dual cameras at work on a smartphone. It's also working on a 25x zoom for camera phones.
Get the Digital Camera World Newsletter
The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox!
Its camera tech also comes under brilliant codenames. When it made a 2x optical zoom, it called it the Hummingbird, its 3x optical zoom cameras are called Hawkeye and Falcon.
Overall, it states to have 150 patents in the market (some still pending) and back in 2017, it confronted Apple over the camera tech in the iPhone 7 and actually has some comparison's of Apple's tech vs its own on its product pages.
This means, if this deal happens, there may well be a Samsung Vs Apple scuffle all over again.
- Protect your camera phone with these best phone cases
A technology journalist who has been in the industry for 17 years, Marc is the former editor-in-chief of TechRadar and has also steered the ship for technology brands including T3, Tom's Hardware and Tom's Guide, and is currently the director of Shortlist Media and co-owner of Shortlist.com.
An expert in the field of camera phones and mobile tech, Marc has been a long-time specialist when it comes to phone reviews, hands-on coverage, reviews and rumors. As a frequent visitor to big trade shows like CES, he has also had boots on the ground for the latest camera announcements and breaking developments in fields such as 8K video.