Pick up your jaw: the sexiest camera ever made is now 100MP

Hasselblad 907X mirrorless camera with CFV 100C digital camera back
(Image credit: Hasselblad)

Hasselblad is bringing sexy back, quite literally. The Swedish manufacturer has just announced the Hasselblad 907X & CFV 100C – "the smallest and most powerful medium format camera in the industry," and also the most adaptable.

The modular camera comprises the existing Hasselblad 907X but replaces the 50MP digital back with a new 100MP one – the brand new CFV 100C, featuring the same incredible sensor found in the Hasselblad X2D 100C (which for my money is the best medium format camera you can buy). 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.