The Hasselblad X2D has the best color science in the business

Hasselblad Natural Color Solution
(Image credit: James Artaius)

Color science is something that isn't talked about enough. Sure, certain brands have a reputation for less than stellar color reproduction (and especially for having trouble with skin tones) but color science isn't discussed nearly as much as it should be, given that color is a pretty crucial part of photography. 

I think this is due, in large part, to the aggressive editing and presets that photographers apply in post-processing. And at that point, when you're slapping on overlays and crushing sliders, colors don't really matter. Though that raises the question: if your camera's colors were actually good, would you really need to edit your photos as aggressively? 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.