Opinion – Camera makers: nobody wants your own-brand Raw software

It sure was nice of Sony to include the Pixel Shift Multi Shot mode on the new a7R III. In this mode, similar to the one seen on Olympus cameras like the OM-D E-M5 Mark II, the camera takes four consecutive images in quick succession, shifting the sensor by one pixel each time. This allows full red, green and blue colour information to be recorded for each pixel, rather than the usual process of this being guessed from the values of surrounding pixels, and this results in a combined file with greater richness of colour and dynamic range. Sounds useful, right?

Well, in theory, yes. But the problem is that the process doesn’t produce a standard DNG Raw file that you can process in your software of choice. Instead, you have to use [checks notes] Sony Imaging Edge, a piece of software notable for only being used by people who always click 'Yes' when a random website asks to send them browser notifications. If you want a gauge of how welcome a move this was, third-party software to convert the Pixel Shift Multi Shot files into regular Raw files, usable in a converter that people actually use, already exists.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Jon Stapley

Jon spent years at IPC Media writing features, news, reviews and other photography content for publications such as Amateur Photographer and What Digital Camera in both print and digital form. With his additional experience for outlets like Photomonitor, this makes Jon one of our go-to specialists when it comes to all aspects of photography, from cameras and action cameras to lenses and memory cards, flash diffusers and triggers, batteries and memory cards, selfie sticks and gimbals, and much more besides.  

An NCTJ-qualified journalist, he has also contributed to Shortlist, The Skinny, ThreeWeeks Edinburgh, The Guardian, Trusted Reviews, CreativeBLOQ, and probably quite a few others I’ve forgotten.