The internet reported that all Nikon F mount products have been discontinued. Nikon retorted that no, they haven't
Did you know that yesterday was National Opposite Day? Appropriately enough, after reports raged across the internet that all Nikon F mount products have now been discontinued, Nikon replied to the contrary and said that, actually, they have not.
The claim was initially made by Nikon Rumors. "This is not really news and has probably been the case for a while: all Nikon F-mount products are already out of production," wrote the site.
"This means that once the current inventory is depleted, the F-mount cameras and lenses will simply be discontinued and never produced again."
The news was picked up by outlets in Nikon's native Japan, prompting Mynavi to reach out to the manufacturer for clarification.
"The article on the camera information site did not mention the source of the information, and I felt that the information was unreliable, so I asked a Nikon Imaging Japan spokesperson if production of F-mount products had ended," said the Japanese outlet. "The response from the spokesperson is as follows.
'We will refrain from commenting on information posted on external websites. Production, sales, and support for F-mount products will continue as usual, so please continue to use our products with confidence.'"
So, there you have it. While we haven't had any new F-mount products for a while – and though it seems exceptionally unlikely that we will see any again – F-mount products are still being manufactured.
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The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera Magazine, PhotoPlus: The Canon Magazine, N-Photo: The Nikon Magazine, Digital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.