Camera manufacturers offering seasonal money-saving promotions are nothing new, but Nikon UK's latest Instant Savings deal offers a discount off the retailer's price at the point of purchase, rather than having to be redeemed as part of a 'cashback' scheme. These savings come on top of any discounts that Nikon authorised retailers might already have applied to the product.
The promotion offers instant savings on the purchase of some of the best Nikon cameras, from the entry level D3500 (£35 off) to the D850 (£180 off) DSLRs, as well as the new Z 6 (up to £270 off) and Z 7 (up to £360 off) mirrorless models.
The savings aren't just limited to camera bodies, but available on a wide range of lenses too, and not just older models: it's notable that the only-just-in-the-shops Z NIKKOR 24-70mm f/2.8 S sees a handsome £180 shaved off the asking price.
The promotion starts on 15 May 2019 and runs until 15 August 2019, and Nikon says that it has been introduced to improve the ease with which consumers' access promoted pricing – meaning those buying qualifying Nikon products will no longer need to redeem cashback following their purchase.
Jake Cundy, Head of Business Planning at Nikon UK says: “Our instant savings promotion is the ideal way for photography enthusiasts to make savings instantly, allowing them to access great offers on new kit, without the need for redemption post-purchase.”
"What’s more, with a vast selection of Nikon cameras and lenses on offer, from the award-winning mirrorless Z range to our entry-level D3500 D-SLR, it’s never been a better time to invest in some exceptional glass and high-performance cameras in time for summer.”
Here is the full list of the products and savings available in the promotion:
Z mirrorless cameras and kits
Z 7 or Z 7 plus adapter £270
Z 7 kit including a 24-70mm f/4 S £360
Z 6 or Z 6 plus adapter £180
Z 6 kit including a 24-70mm f/4 S £270
Z system lenses
Z NIKKOR 35mm f/1.8 S £90
Z NIKKOR 50mm f/1.8 S £90
Z NIKKOR 14-30mm f/4 S £90
Z NIKKOR 24-70mm f/4 S £90
Z NIKKOR 24-70mm f/2.8 S £180
AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR £225
AF-S NIKKOR 24-120mm f/4G ED VR £90
AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR £245
AF-S DX NIKKOR 18-200mm f/3.5-5.6G ED VR II £35
AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR £90
AF-S NIKKOR 16-35mm f/4G ED VR £290
AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR £90
AF-S MICRO NIKKOR 105mm f/2.8G IF ED VR £160
AF-S NIKKOR 200-500mm f/5.6E ED VR £315
AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR £45
AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR £25