Kodak Gold 200 film relaunched in 120 format – and 25% cheaper than Portra

Kodak Gold 200 120 film
(Image credit: Kodak)

Shooting film has seen an incredibly resurgence over the years and today the best film cameras can cost you a pretty penny while looking at medium format film offerings. 

Now Kodak Moments, a division of Kodak Alaris, wants to help you with the cost of shooting medium format 120 film by continuing the expansion of its color film portfolio, with the launch – or, rather, reintroduction – of Kodak Gold 200 film in a new 120 format 5-roll pro pack for medium format cameras, satisfying consumer demand. 

Pre-order at Moment: 5-pack
Pre-order at B&H: 5-pack

“The 120 film format was introduced back in 1901 for the Brownie No 2 camera,” said Thomas Mooney, manager of Film Capture Products, Kodak Moments Division.  “Although it’s been around for 120 years, it’s still one of the most popular film formats in use today.

• These are the best medium format cameras

"One main reason for its popularity is that the larger film negative can be enlarged significantly without losing image quality. This is a great opportunity for aspiring photographers looking to make the jump from 35mm to medium format photography."

The new 120 format Kodak Professional Gold 200 is an affordable, entry level color film featuring an ideal combination of warm saturated colors, fine grain, and high sharpness details. It is designed for any level of photographer for daylight and flash photography.

Starting today, the 120 format Gold 200 Film is available for dealers, retailers, and distributors around the world, and is intended to be priced 25% lower than the comparable Portra and Ektar offerings.

It's not often that you hear of film manufactures bringing out a new film, especially Kodak after it previously announced that film prices will be increased. So to hear that Kodak is going to offer a "new" 120 format film for medium format photographers – and at three-quarters the price of its two most sought-after offerings – is great news for old school shooters.

Pre-order at Moment: 5-pack
Pre-order at B&H: 5-pack

Read more:

Best film cameras
Best 120 film
Best 35mm film
Best film scanners
Lomography launches new digitizer

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specialising in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound and many more for various advertising campaigns, books and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science and is a Master of Arts in Publishing.  He is member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected in to BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in medium and large format photography with products by Phase One, Hasselblad, Alpa and Sinar and has used many cinema cameras from the likes of Sony, RED, ARRI and everything in between. His work covers the genres of Equestrian, Landscape, Abstract or Nature and combines nearly two decades of experience to offer exclusive limited-edition prints to the international stage from his film & digital photography.