Hasselblad drops three of the most beautiful lenses you've ever seen

Hasselblad X2D with Hasselblad XCD 2,5/55V
(Image credit: James Artaius)

Hasselblad has just released three gorgeous new prime lenses for its X System: the Hasselblad XCD 2,5/38V, Hasselblad XCD 2,5/55V and Hasselblad XCD 2,5/90V. For those of you who don't speak Hasselblad, that's a 38mm f/2.5, 55mm f/2.5 and 90mm f/2.5. 

And for those who don't speak medium format, those equate to 30mm, 43mm and 71mm equivalents in full frame terms (with the f/2.5 apertures roughly equating to a f/1.98 on a full frame camera, but the depth of field is rendered even shallower thanks to the medium format sensor).

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.