Fujifilm throws shade at Xiaomi with its "welcome" to the 100MP club

Fujifilm throws shade at Xiaomi with its "welcome" to the 100MP club
(Image credit: Fujifilm)

Fujifilm has thrown the kind of shade worthy of RuPaul's Drag Race, by "welcoming" Xiaomi to the 100-megapixel club… by oh-so subtly taking a dig at the sensor size of Xiaomi's new product. 

The Chinese smartphone maker made headlines this week by releasing the Xioami Mi Note 10, the world's first 100MP phone, with image quality that threatens the best camera phones on the market. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.