Canon outdoor camera 'Canon Ivy Rec' sells out in ONE DAY in Japan

Canon outdoor camera 'Canon Ivy Rec' sells out in ONE DAY in Japan
(Image credit: Canon)

The Canon Ivy Rec is a unique outdoor camera that doesn't have a screen - simply a carabiner-style clip that also acts as an analog viewfinder. Back in July, when Canon USA first launched their crowdfunding campaign for the Canon Ivy Rec in the United States, some were bemused at the idea of one of the world's largest camera manufacturers crowdfunding a product. However, it's clear that this unusual route to market has unique marketing advantages.

Apparently, the Canon Ivy Rec's preorders sold out in three days. This initially sounds impressive enough, but according to a Canon spokesperson the overall amount they actually shifted was only 500 units. Considering the sheer size of the US - and how many national parks the country holds with plenty of outdoors activities perfect for this camera - this honestly doesn't sound like an overwhelming success. However, we hope to see the unusual camera on show at PhotoPlus Expo 2019 in New York this week.

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.