Canon outdoor camera 'Canon Ivy Rec' sells out in ONE DAY in Japan

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Preorders for the Canon Ivy Rec, an unusual Canon outdoor camera, fly off the shelves in Japan

Canon outdoor camera 'Canon Ivy Rec' sells out in ONE DAY in Japan
(Image credit: Canon)

The Canon Ivy Rec is a unique outdoor camera that doesn't have a screen - simply a carabiner-style clip that also acts as an analog viewfinder. Back in July, when Canon USA first launched their crowdfunding campaign for the Canon Ivy Rec in the United States, some were bemused at the idea of one of the world's largest camera manufacturers crowdfunding a product. However, it's clear that this unusual route to market has unique marketing advantages.

Apparently, the Canon Ivy Rec's preorders sold out in three days. This initially sounds impressive enough, but according to a Canon spokesperson the overall amount they actually shifted was only 500 units. Considering the sheer size of the US - and how many national parks the country holds with plenty of outdoors activities perfect for this camera - this honestly doesn't sound like an overwhelming success. However, we hope to see the unusual camera on show at PhotoPlus Expo 2019 in New York this week.

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However, recently Canon Japan took to crowdfunding platform Makuake to try their luck, and they enjoyed a little bit more success. Reported by Canon News, the Japanese campaign sold out all 1,000 units of the Canon Ivy Rec in just one single day. 

The Canon Ivy Rec is available in 'Riptide', 'Dragon fruit', 'Avocado', and 'Stone' 

The Canon Ivy Rec is available in 'Riptide', 'Dragon fruit', 'Avocado', and 'Stone'  (Image credit: Canon)

A Canon spokesperson said, "The exhibition on crowdfunding also serves as pre-marketing. When sold on an overseas crowdfunding site, 500 units were sold out in 3 days, but Japan gained momentum. There must be many people waiting for general sales." 

While US preorders were sluggish compared to Japan, we're still excited to see how the Canon Ivy Rec performs as a camera. We're also interested to see whether crowdfunding is a marketing technique Canon will use again. While we can't see high-end cameras announced this way, perhaps it's a useful technique to gauge market interest for more affordable items. 

The Canon Ivy Rec is expected to be available in the US and UK for just $129.99 / £119 from mid-November. 

Pre-order at Adorama

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Louise Carey
Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.