100MP? Nope – the Hasselblad X1D II 50C is a $5,750 refresh of the 50MP original

Hasselblad X1D II 50C

After the tantalizing tease of "the next chapter in Hasselblad history", the company has announced the Hasselblad X1D II 50C – surprisingly, a light refresh of the original  50-megapixel X1D, but at a shockingly low price of £5,400 / $5,750.

Most were expecting that the company would unveil a 100MP monster to rival the Fujifilm GFX 100 – and many predicted that the new camera would actually use the same 102-megapixel Sony IMX 461 medium format image sensor. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.